Top Ads on Charles Schwab

Charles Schwab Background Introduction:

At Schwab, we believe in the power of investing to transform people’s lives. For customer service assistance, please call 1-866-855-9102.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Charles Schwab has been advertising and marketing on Facebook for many years. And Charles Schwab has placed 128 of ads on the Facebook platform in the last month. In the past few years,Charles Schwab has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Charles Schwab on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Charles Schwab. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Charles Schwab.

BigSpy

1.Charles Schwab Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Charles Schwab  Charles Schwab  Charles Schwab
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Charles Schwab Marketing Objectives Analysis: 

Charles Schwab has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Charles Schwab best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Charles Schwab Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Digital & Human  Stock Slices™ Stock Slices™ 
Ad Copy Text  Nerdy about numbers & visionary about goals, we combine robust digital tools & personalized experien...  With Schwab Stock Slices™, you can own any company in the S&P 500® for as little as $5, regardles...  With Schwab Stock Slices™, you can own any company in the S&P 500® for as little as $5, regardles...
Link Description  Workplace Retirement Services  N/A  N/A
Website Link  schwab.com  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 114  121  121
Like 14  64  130

Charles Schwab Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Charles Schwab Top 1 ads got 14 likes. Charles Schwab uses a sentence with the finishing touch title: “Digital & Human”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Charles Schwab shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Charles Schwab should continue to optimize the ad content.

3.Charles Schwab Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-16-2020-06-20  2020-06-02-2020-06-18  2020-06-08-2020-06-18
Landing Page Link  https://corporateservices.schwab.com/retirement-services/401k-plan-services/consultants  https://ad.doubleclick.net/ddm/trackclk/N6036.126603.FACEBOOK/B23691369.264826132;dc_trk_aid=469061844;dc_trk_cid=133098735;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR3uqzewiyu6-L_friFS0XcKABtbhZIgppMgOeTJLfQAnN02hmZ9WeYCRuU   https://ad.doubleclick.net/ddm/trackclk/N6036.126603.FACEBOOK/B23691369.265662195;dc_trk_aid=468984605;dc_trk_cid=133101069;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR1y_OWx9SYw91-wGvx4olG-5HCPZl1nlvUuzmWkxJIRbiaKc8bLk_6Xskg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Charles Schwab are successful.

Charles Schwab Creative Analysis: 

Charles Schwab placed a Image ad in 2020-06-16-2020-06-20, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Charles Schwab Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Charles Schwab has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Charles Schwab Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-02-2020-06-18  2020-06-08-2020-06-18
During  5 days  17 days 11 days 
Like  14  64  130
Share  1  9  26
Comment  1  10  11

Advertising effectiveness is a direct manifestation of advertising. Charles Schwab ‘s Top 1 ad received 14 likes, 1 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Charles Schwab, helping Charles Schwab to grasp the ad data more clearly.