Top Ads on Charles & Keith

Charles & Keith Background Introduction:

The official CHARLES & KEITH EEA Facebook fanpage

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Charles & Keith has been advertising and marketing on Facebook for many years. And Charles & Keith has placed 98 of ads on the Facebook platform in the last month. In the past few years,Charles & Keith has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Charles & Keith on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Charles & Keith. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Charles & Keith.

BigSpy

1.Charles & Keith Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Charles & Keith  Charles & Keith  Charles & Keith
Page Categories  Fashion Company  Fashion Company  Fashion Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  magento  magento

Charles & Keith Marketing Objectives Analysis: 

Charles & Keith has been operating in Fashion Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Charles & Keith best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Charles & Keith Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ✨ลดทั้งเว็บสูงสุด50%  Cecilie Bahnsen x Charles & Keith Cecilie Bahnsen x Charles & Keith 
Ad Copy Text  ✨เริ่มแล้ว! End of Season Sale ลดทั้งเว็บ สูงสุด...  no setting  no setting
Link Description  CHARLES&KEITH End of Season Sale  Charles & Keith Online Store offers the latest fashion-forward ladies footwear and accessories for the chic and stylish.  Charles & Keith Online Store offers the latest fashion-forward ladies footwear and accessories for the chic and stylish.
Website Link  bit.ly  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 720  0  0
Like 118  0  0

Charles & Keith Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Charles & Keith Top 1 ads got 118 likes. Charles & Keith uses a sentence with the finishing touch title: “✨ลดทั้งเว็บสูงสุด50%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Charles & Keith shared 720 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Charles & Keith should continue to optimize the ad content.

3.Charles & Keith Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-07  2020-05-29-2020-05-29  2020-05-29-2020-05-29
Landing Page Link  https://www.charleskeith.co.th/th/sale/?utm_source=facebook-att&utm_medium=bitly&utm_campaign=20191212_charleskeith-brandsite-EOS_conversion&utm_term=20191212_charleskeith-brandsite-EOS_conversion_single_202006-ESS  https://www.charleskeith.co.uk/en/cecilie-bahnsen?gclid=CN6WxbmK2ekCFUYXfwodu9oILg&gclsrc=ds   https://www.charleskeith.co.uk/en/cecilie-bahnsen?gclid=CIHYrbqK2ekCFRGEfgodLy0M5w&gclsrc=ds

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Charles & Keith are successful.

Charles & Keith Creative Analysis: 

Charles & Keith placed a Image ad in 2020-06-02-2020-06-07, and got 118 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Charles & Keith Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Charles & Keith has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Charles & Keith Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-07  2020-05-29-2020-05-29  2020-05-29-2020-05-29
During  6 days  1 days 1 days 
Like  118  0  0
Share  4  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Charles & Keith ‘s Top 1 ad received 118 likes, 4 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Charles & Keith, helping Charles & Keith to grasp the ad data more clearly.