Top Ads on Chapters - Interactive Stories

Chapters - Interactive Stories Background Introduction:

Choose your story with Chapters, the interactive story game that lets you choose your path in every story.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Chapters - Interactive Stories has been advertising and marketing on Facebook for many years. And Chapters - Interactive Stories has placed 1187 of ads on the Facebook platform in the last month. In the past few years,Chapters - Interactive Stories has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Chapters - Interactive Stories on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Chapters - Interactive Stories. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Chapters - Interactive Stories.

BigSpy

1.Chapters - Interactive Stories Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Chapters - Interactive Stories  Chapters - Interactive Stories  Chapters - Interactive Stories
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Chapters - Interactive Stories Marketing Objectives Analysis: 

Chapters - Interactive Stories has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Chapters - Interactive Stories best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Chapters - Interactive Stories Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chapters - Interactive Stories  Chapters: Interactive Stories Chapters - Historias interactivas 
Ad Copy Text  YOU choose what happens next! YOU determine how this story goes! #Yourgame #Yourstory #Yourlife  If it's you, What would you choose?❓❓❓ In Chapters, choose your love.  ¿Qué harías y cómo jugarías tu historia?
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  PLAY_GAME  INSTALL_MOBILE_APP
Text Word Count 95  76  45
Like 6  4  0

Chapters - Interactive Stories Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Chapters - Interactive Stories Top 1 ads got 6 likes. Chapters - Interactive Stories uses a sentence with the finishing touch title: “Chapters - Interactive Stories”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Chapters - Interactive Stories shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Chapters - Interactive Stories should continue to optimize the ad content.

3.Chapters - Interactive Stories Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-09-2020-06-19  2020-06-15-2020-06-19  2020-06-01-2020-06-18
Landing Page Link  http://itunes.apple.com/app/id1277029359  https://itunes.apple.com/app/id1277029359   http://itunes.apple.com/app/id1277029359

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Chapters - Interactive Stories are successful.

Chapters - Interactive Stories Creative Analysis: 

Chapters - Interactive Stories placed a Video ad in 2020-06-09-2020-06-19, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Chapters - Interactive Stories Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Croatia,El Salvador  Sweden  Chile
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Chapters - Interactive Stories has the best conversion in Croatia,El Salvador, and can advertise more in Croatia,El Salvador in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Chapters - Interactive Stories Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-15-2020-06-19  2020-06-01-2020-06-18
During  11 days  5 days 18 days 
Like  6  4  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Chapters - Interactive Stories ‘s Top 1 ad received 6 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Chapters - Interactive Stories, helping Chapters - Interactive Stories to grasp the ad data more clearly.