Top Ads on Channel NewsAsia

Channel NewsAsia Background Introduction:

Your direct link to Channel NewsAsia's content and journalists. We'll bring you the best of our breaking news and exclusive stories right here.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Channel NewsAsia has been advertising and marketing on Facebook for many years. And Channel NewsAsia has placed 164 of ads on the Facebook platform in the last month. In the past few years,Channel NewsAsia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Channel NewsAsia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Channel NewsAsia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Channel NewsAsia.

BigSpy

1.Channel NewsAsia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Channel NewsAsia  Channel NewsAsia  Channel NewsAsia
Page Categories  Nonprofit Organization  TV Network  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Channel NewsAsia Marketing Objectives Analysis: 

Channel NewsAsia has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Channel NewsAsia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Channel NewsAsia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Commentary: Uptick in corporate giving during COVID-19 is much more than just a PR exercise  Slumfood Millionaire: Tondo, Manila CNA launches new crowdsourcing platform 
Ad Copy Text  "COVID-19 has taught us that none of us are truly safe or prosperous until all of us are." Thank you...  Need recipe ideas for leftovers? Get your inspiration from the talented cooks from Manila's biggest ...  Saw something you think should be in the news? You can now get in touch with us through our newly la...
Link Description  Businesses are re-positioning their role in society with more purposeful and sustainable contributions, says NVPC CEO Melissa Kwee.  N/A  N/A
Website Link  www.channelnewsasia.com  cna.asia  www.channelnewsasia.com
CTA  LEARN_MORE  WATCH_MORE  LEARN_MORE
Text Word Count 992  130  145
Like 727  2722  1806

Channel NewsAsia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Channel NewsAsia Top 1 ads got 727 likes. Channel NewsAsia uses a sentence with the finishing touch title: “Commentary: Uptick in corporate giving during COVID-19 is much more than just a PR exercise”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Channel NewsAsia shared 992 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Channel NewsAsia should continue to optimize the ad content.

3.Channel NewsAsia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-10-2020-06-17  2020-06-11-2020-06-15  2020-06-01-2020-06-14
Landing Page Link  https://www.channelnewsasia.com/news/commentary/singapore-corporate-giving-covid-19-not-just-pr-branding-csr-12822566?fbclid=IwAR21jy5awyDJF0Kf1b09D3oVId-Zf2lnCQABhSiHNB3tKwFiOZ5NvLmE-_U  https://www.channelnewsasia.com/news/video-on-demand/slumfood-millionaire/tondo-manila-12785404?cid=facebook_cna-fb-vod-slumfood-millionaire-ep-1_paid_12062020_cnamkt-vod   https://www.channelnewsasia.com/news/cna-eyewitness?cid=facebook_cna-eyewitness-awareness_paid_02062020_cnamkt-new&fbclid=IwAR0tDIixEaW5H5ocxhB8fEoLRGIQhG5Zlcq33HLBXJdUi4lsk_letWHsppU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Channel NewsAsia are successful.

Channel NewsAsia Creative Analysis: 

Channel NewsAsia placed a Image ad in 2020-06-10-2020-06-17, and got 727 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Channel NewsAsia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Malaysia  Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Channel NewsAsia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Channel NewsAsia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-17  2020-06-11-2020-06-15  2020-06-01-2020-06-14
During  8 days  5 days 14 days 
Like  727  2722  1806
Share  28  518  101
Comment  5  102  38

Advertising effectiveness is a direct manifestation of advertising. Channel NewsAsia ‘s Top 1 ad received 727 likes, 28 shares, 5 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Channel NewsAsia, helping Channel NewsAsia to grasp the ad data more clearly.