Top Ads on Changi Airport

Changi Airport Background Introduction:

Welcome to the official Facebook page of Singapore Changi Airport. Follow us and enjoy the Changi Experience!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Changi Airport has been advertising and marketing on Facebook for many years. And Changi Airport has placed 74 of ads on the Facebook platform in the last month. In the past few years,Changi Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Changi Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Changi Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Changi Airport.


1.Changi Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Changi Airport  Changi Airport  Changi Airport
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Changi Airport Marketing Objectives Analysis: 

Changi Airport has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Changi Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Changi Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Over 7,000 products at tax-absorbed prices  GIFT by Changi Airport Stay at home and enjoy tax-absorbed deals on iShopChangi 
Ad Copy Text  Shop till you drop! Enjoy 15% off on your first purchase. Promo ends 30 Jun 1159pm, T&Cs apply.  Cope with your travel blues and stay home with our signature Changi Scent, Changi Tote Bag, & more!  Tax-absorbed shopping in the comfort of your own home is now possible with iShopChangi! Check out ou...
Link Description  Free delivery with S$59 spend  Shop Online with Home Delivery  During these unprecedented times of travel bans and staying at home, Changi Airport is extending its tax-absorbed shopping to all Singapore-based residents. Here's all you need to amp up your self-care game and curb the boredom of staying home.
Website Link
Text Word Count 95  100  177
Like 98  90  1120

Changi Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Changi Airport Top 1 ads got 98 likes. Changi Airport uses a sentence with the finishing touch title: “Over 7,000 products at tax-absorbed prices”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Changi Airport shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Changi Airport should continue to optimize the ad content.

3.Changi Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-27-2020-06-17  2020-05-25-2020-06-06  2020-04-14-2020-04-19
Landing Page Link;dc_trk_aid=466284011;dc_trk_cid=131400817;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Changi Airport are successful.

Changi Airport Creative Analysis: 

Changi Airport placed a Image ad in 2020-05-27-2020-06-17, and got 98 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Changi Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Changi Airport has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Changi Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-17  2020-05-25-2020-06-06  2020-04-14-2020-04-19
During  22 days  13 days 6 days 
Like  98  90  1120
Share  19  2  146
Comment  3  0  61

Advertising effectiveness is a direct manifestation of advertising. Changi Airport ‘s Top 1 ad received 98 likes, 19 shares, 3 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Changi Airport, helping Changi Airport to grasp the ad data more clearly.