Top Ads on Changi Recommends

Changi Recommends Background Introduction:

A one stop travel concierge, Changi Recommends brings convenience to every traveller. Find us at Singapore Changi Airport Terminal 1, 2, 3 and 4.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Changi Recommends has been advertising and marketing on Facebook for many years. And Changi Recommends has placed 104 of ads on the Facebook platform in the last month. In the past few years,Changi Recommends has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Changi Recommends on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Changi Recommends. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Changi Recommends.


1.Changi Recommends Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Changi Recommends  Changi Recommends  Changi Recommends
Page Categories  Tourist Information Center  Tourist Information Center  Tourist Information Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Changi Recommends Marketing Objectives Analysis: 

Changi Recommends has been operating in Tourist Information Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Changi Recommends best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Changi Recommends Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  AUCHENTOSHAN Triple Wood + Hibiki Harmony Bundle $212  [Star Buys] $91.00 Prosperity Bundle Up To 60% Off Home Appliances Sale! 
Ad Copy Text   Make Dad happy with a AUCHENTOSHAN Triple Wood + Hibiki Harmony a...  [Star Buys] $91.00 Prosperity Bundle - 2 popular Sake. Use code to redeem this deal! Get It...  Home Appliances Sale! Enjoy up to 60% off kitchen and home appliances with great quality, efficacy, ...
Link Description  BEST DEAL - WHISKY LOVER (BUNDLE 1)Auchentoshan Triple Wood + Hibiki Harmony This award-winning Auchentoshan has been matured in three different cask types.From American Bourbon to Spanish Oloroso Sherry - and finally Pedro Ximenez Sherry casks - this is a rich, complex whisky with toffee and sherry...  Bundle Consists of: KIKU-MASAMUNE KOUJYO JUNMAI SAKE 720mlKAMOSHIBITO KUHEIJI JUNMAI DAIGINJYO SAKE 720ml 1. Kiku Masamune Koujyo Junmai SakeThe Kiku-Masamune Koujyo Junmai Sake is well-balanced in its own refined way, with a touch of floral notes and a hint of crisp apple and the umami of rice. The...  Find everything you need at the most affordable price - Grocery, Liquor, Home & Living, Lifestyle, Health & Beauty, Electronics, Medical Hall, and more. Only available at Get It by Changi Recommends
Website Link
Text Word Count 277  289  492
Like 56  5  18

Changi Recommends Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Changi Recommends Top 1 ads got 56 likes. Changi Recommends uses a sentence with the finishing touch title: “AUCHENTOSHAN Triple Wood + Hibiki Harmony Bundle $212”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Changi Recommends shared 277 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Changi Recommends should continue to optimize the ad content.

3.Changi Recommends Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-15  2020-06-13-2020-06-14  2020-06-05-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Changi Recommends are successful.

Changi Recommends Creative Analysis: 

Changi Recommends placed a Image ad in 2020-06-12-2020-06-15, and got 56 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Changi Recommends Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  N/A  Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Changi Recommends has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Changi Recommends Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-15  2020-06-13-2020-06-14  2020-06-05-2020-06-14
During  4 days  2 days 10 days 
Like  56  5  18
Share  6  0  3
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Changi Recommends ‘s Top 1 ad received 56 likes, 6 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Changi Recommends, helping Changi Recommends to grasp the ad data more clearly.