Top Ads on Changemakers Academy

Changemakers Academy Background Introduction:

Eesti suurim noorte ettevõtlikkuse programm. Hoia pilk peal maailmamuutjatel! #makeachange

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Changemakers Academy has been advertising and marketing on Facebook for many years. And Changemakers Academy has placed 19 of ads on the Facebook platform in the last month. In the past few years,Changemakers Academy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Changemakers Academy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Changemakers Academy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Changemakers Academy.

BigSpy

1.Changemakers Academy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Changemakers Academy  Changemakers Academy  Changemakers Academy
Page Categories  Youth Organization  Youth Organization  Youth Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Changemakers Academy Marketing Objectives Analysis: 

Changemakers Academy has been operating in Youth Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Changemakers Academy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Changemakers Academy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Õpi omaala parimatelt  Õpi omaala parimatelt Tahad ennast arendada 
Ad Copy Text  Me õpime lugudest ning mis oleks parem kui kuulata põnevaid esinejaid, kes näiteks võitnud Ajuja...  Me õpime lugudest ning mis oleks parem kui kuulata põnevaid esinejaid, kes näiteks võitnud Ajuja...  Ma avastan, et olen sattunud justkui maagilisse kohta. Laialt naeratavad inimesed. ✨ Võimalus p...
Link Description  Inspireerivad üllatusesinejad  Inspireerivad üllatusesinejad  Changemakersis saad seda teha
Website Link  www.changemakers.ee  bit.ly  www.changemakers.ee
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 518  518  557
Like 3  1  11

Changemakers Academy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Changemakers Academy Top 1 ads got 3 likes. Changemakers Academy uses a sentence with the finishing touch title: “Õpi omaala parimatelt”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Changemakers Academy shared 518 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Changemakers Academy should continue to optimize the ad content.

3.Changemakers Academy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-07  2020-05-31-2020-06-06  2020-05-31-2020-06-06
Landing Page Link  https://www.changemakers.ee/changemakers-start-up?utm_source=Facebook&utm_medium=cpc&utm_campaign=CSU%2B%C3%BCllatusesinejad&fbclid=IwAR15j5z6DgPmsKtZ_DK7DjzlqaC9uAGqYTTxlO5MRftbedW_R6lt_Iv-BRU  https://docs.google.com/forms/d/e/1FAIpQLSfrBKmdLwpcHtxWQBs5KMkxmALyKvlUnKq6zXfX14gcoAiHiQ/viewform   https://www.changemakers.ee/changemakers-start-up?utm_source=Facebook&utm_medium=cpc&utm_campaign=CSU%2BMerili%2Blugu

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Changemakers Academy are successful.

Changemakers Academy Creative Analysis: 

Changemakers Academy placed a Image ad in 2020-05-31-2020-06-07, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Changemakers Academy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Estonia  Estonia  Estonia
Language  Estonian  Estonian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Changemakers Academy has the best conversion in Estonia, and can advertise more in Estonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Changemakers Academy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-07  2020-05-31-2020-06-06  2020-05-31-2020-06-06
During  8 days  7 days 7 days 
Like  3  1  11
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Changemakers Academy ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Changemakers Academy, helping Changemakers Academy to grasp the ad data more clearly.