Top Ads on Challenge

Challenge Background Introduction:

Challenge est un hebdo marocain à dominante économique. Il se veut le magazine de référence pour les décideurs. Twitter @Challenge_ma.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Challenge has been advertising and marketing on Facebook for many years. And Challenge has placed 4812 of ads on the Facebook platform in the last month. In the past few years,Challenge has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Challenge on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Challenge. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Challenge.

BigSpy

1.Challenge Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Challenge  Challenge  Challenge
Page Categories  Reference Website  Nonprofit Organization  Entrepreneur
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Challenge Marketing Objectives Analysis: 

Challenge has been operating in Reference Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Challenge best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Challenge Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Volvo 2020 - Volvo Trends regresa a Coches.net pero ahora lo hace con la ‘Eco Challenge’.  ¿Quieres ayudar a nuevos veganos? How To Create Your own Challenge in Just 5 Days 
Ad Copy Text  no setting  Si has sido vegan@ por 6 meses, tienes paciencia y empatía con nuevos veganos, la motivación neces...  Lead Magnets Are Dead! More and more entrepreneurs are using online challenges right now. But why? ...
Link Description  ¿Quieres conseguir un coche teledirigido y disfrutar de un fin de semana con un Volvo Recharge?  Si has sido vegano durante más de seis meses, tienes paciencia y empatía con los nuevos veganos y no te falta motivación para ayudar a aumentar la población vegana, ¡eres justo lo que buscamos!  How to create your own 5-day challenge and powerfully attract, engage & convert leads into customers on autopilot.
Website Link  cochesnet-volvochallenge.com  db.challenge22.com  createyourchallenge.com
CTA    APPLY_NOW  LEARN_MORE
Text Word Count 0  259  1259
Like 0  576  54

Challenge Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Challenge Top 1 ads got 0 likes. Challenge uses a sentence with the finishing touch title: “Volvo 2020 - Volvo Trends regresa a Coches.net pero ahora lo hace con la ‘Eco Challenge’.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Challenge shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Challenge should continue to optimize the ad content.

3.Challenge Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-20  2019-09-23-2020-06-20  2020-06-09-2020-06-20
Landing Page Link  https://cochesnet-volvochallenge.com/?utm_source=cochesnet&utm_medium=home%3Fstc%3Dsm-facebook-7500%2Beditorial  https://db.challenge22.com/mentor-application-form?lang=es&utm_source=Facebook&utm_medium=KinderWorldEspaniol&utm_content=VolunteerAd1   https://createyourchallenge.com/lead-magnet1589924276264

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Challenge are successful.

Challenge Creative Analysis: 

Challenge placed a Image ad in 2020-06-15-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Challenge Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Mexico  N/A
Language  Spanish  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Challenge has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Challenge Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2019-09-23-2020-06-20  2020-06-09-2020-06-20
During  6 days  272 days 12 days 
Like  0  576  54
Share  0  136  4
Comment  0  85  1

Advertising effectiveness is a direct manifestation of advertising. Challenge ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Challenge, helping Challenge to grasp the ad data more clearly.