Top Ads on Cerveza Imperial

Cerveza Imperial Background Introduction:

Imperial, Cerveza Premium Argentina, elaborada por CCU Argentina.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cerveza Imperial has been advertising and marketing on Facebook for many years. And Cerveza Imperial has placed 56 of ads on the Facebook platform in the last month. In the past few years,Cerveza Imperial has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cerveza Imperial on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cerveza Imperial. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cerveza Imperial.


1.Cerveza Imperial Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cerveza Imperial  Cerveza Imperial  Cerveza Imperial
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  prestashop

Cerveza Imperial Marketing Objectives Analysis: 

Cerveza Imperial has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cerveza Imperial best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cerveza Imperial Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Timeline Photos  ¡Pequeño cambio, gran sabor! Cerveza Imperial 
Ad Copy Text  Comenten con alguna foto o video de su papá en su quinto sueño, etiquétenlo y pónganlo a partici...  ¡Pequeño cambio, gran sabor! Ahora pueden encontrar Aguilitas en 237 ml, obvio en latita. ???? Bu...  Suena difícil, pero lo hacemos fácil . Te seguimos tirando data. Hoy, enterate qué es el Dry Hop...
Link Description  Comenten con alguna foto o video de su papá en su quinto sueño, etiquétenlo y pónganlo a participar por una caja de águilas.  N/A  N/A
Website Link
Text Word Count 129  134  128
Like 351  258  131

Cerveza Imperial Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cerveza Imperial Top 1 ads got 351 likes. Cerveza Imperial uses a sentence with the finishing touch title: “Timeline Photos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cerveza Imperial shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cerveza Imperial should continue to optimize the ad content.

3.Cerveza Imperial Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-15-2020-06-16  2020-06-12-2020-06-14  2020-05-29-2020-05-31
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cerveza Imperial are successful.

Cerveza Imperial Creative Analysis: 

Cerveza Imperial placed a Image ad in 2020-06-15-2020-06-16, and got 351 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cerveza Imperial Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica  Costa Rica  N/A
Language  Spanish  Spanish  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cerveza Imperial has the best conversion in Costa Rica, and can advertise more in Costa Rica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cerveza Imperial Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-16  2020-06-12-2020-06-14  2020-05-29-2020-05-31
During  2 days  3 days 3 days 
Like  351  258  131
Share  21  21  2
Comment  156  57  12

Advertising effectiveness is a direct manifestation of advertising. Cerveza Imperial ‘s Top 1 ad received 351 likes, 21 shares, 156 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cerveza Imperial, helping Cerveza Imperial to grasp the ad data more clearly.