Top Ads on Center Parcs

Center Parcs Background Introduction:

Willkommen auf der offiziellen Facebook-Seite von Center Parcs in Deutschland, Center Parcs Germany GmbH / Groupe Pierre et Vacances.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Center Parcs has been advertising and marketing on Facebook for many years. And Center Parcs has placed 160 of ads on the Facebook platform in the last month. In the past few years,Center Parcs has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Center Parcs on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Center Parcs. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Center Parcs.

BigSpy

1.Center Parcs Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Center Parcs  Center Parcs  Center Parcs
Page Categories  Cottage  Vacation Home Rental  Hotel Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Center Parcs Marketing Objectives Analysis: 

Center Parcs has been operating in Cottage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Center Parcs best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Center Parcs Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Découvrez l'expérience Center Parcs à 30 minutes de Paris  Jetzt Sommerangebote entdecken! Epic Family Time. 
Ad Copy Text  Réservez vos vacances en toute sérénité  Wir haben wieder geöffnet. Center Parcs, wie Sie es gewohnt sind, nur ein bisschen anders. Jetzt ...  Your Center Parcs adventure starts here with up to 100 activities there is something for everyone, w...
Link Description  N/A  N/A  Book your short break now.
Website Link  www.centerparcs.fr  www.facebook.com  www.centerparcs.ie
CTA  LEARN_MORE  LEARN_MORE  BOOK_TRAVEL
Text Word Count 44  160  120
Like 10  18  329

Center Parcs Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Center Parcs Top 1 ads got 10 likes. Center Parcs uses a sentence with the finishing touch title: “Découvrez l'expérience Center Parcs à 30 minutes de Paris”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Center Parcs shared 44 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Center Parcs should continue to optimize the ad content.

3.Center Parcs Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-12-2020-06-12  2020-05-21-2020-05-29  2020-02-25-2020-02-25
Landing Page Link  https://www.centerparcs.fr/fr-fr/offres-vacances-ete_sck?parc=VN  https://www.facebook.com/CenterParcsDE/videos/243811256719950/   https://www.centerparcs.ie/breaks-we-offer/short-breaks.html?utm_source=Facebook&utm_medium=IDIS06_CPV&utm_campaign=ROIPeak1920&utm_content=30%22+Video&utm_term=Pre+School

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Center Parcs are successful.

Center Parcs Creative Analysis: 

Center Parcs placed a Video ad in 2020-06-12-2020-06-12, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Center Parcs Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Center Parcs has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Center Parcs Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-12  2020-05-21-2020-05-29  2020-02-25-2020-02-25
During  1 days  9 days 1 days 
Like  10  18  329
Share  2  2  29
Comment  0  2  23

Advertising effectiveness is a direct manifestation of advertising. Center Parcs ‘s Top 1 ad received 10 likes, 2 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Center Parcs, helping Center Parcs to grasp the ad data more clearly.