Top Ads on Celcom

Celcom Background Introduction:

Welcome at the official page of Celcom Malaysia! Our Facebook page acts as a platform for us to engage with our customers. Feel free to contact us [24/7] for further inquiry, in Bahasa and English. We are always here to assist our valued customer.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Celcom has been advertising and marketing on Facebook for many years. And Celcom has placed 306 of ads on the Facebook platform in the last month. In the past few years,Celcom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Celcom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Celcom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Celcom.

BigSpy

1.Celcom Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Celcom  Celcom  Celcom
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Celcom Marketing Objectives Analysis: 

Celcom has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Celcom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Celcom Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Celcom Home Wireless  Celcom Home Wireless 100,000 FREE Phones 
Ad Copy Text  Enjoy home with up to 1,000GB Internet and hassle-free installation at half price when you sign up ...  -  Time to get your FREE phone! Sign up for MEGA for Business & stand to WIN RM500,000 Groceries Giveaw...
Link Description  Enjoy 1,000GB Internet today  马上畅享1000GB互联网配额  Sign up & win groceries now!
Website Link  www.celcom.com.my  www.celcom.com.my  www.celcom.com.my
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 119  132  107
Like 48  2  201

Celcom Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Celcom Top 1 ads got 48 likes. Celcom uses a sentence with the finishing touch title: “Celcom Home Wireless”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Celcom shared 119 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Celcom should continue to optimize the ad content.

3.Celcom Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-17-2020-06-20  2020-06-15-2020-06-18  2020-06-10-2020-06-18
Landing Page Link  https://www.celcom.com.my/personal/broadband/registration?utm_source=fb&utm_medium=ppla&utm_campaign=cl_ada_homeraya_fb_ppla_wireless_pen_en&utm_term=com&fbclid=IwAR3qNA2k5wpSdre91T9v0zGKVtzY60Q10Yp9G-JXKNBpCaEhsYilklAdBnM  https://www.celcom.com.my/personal/broadband/celcom-home-wireless?utm_source=fb&utm_medium=ppla&utm_campaign=cl_ada_homeraya_fb_traffic_wireless_srwk_ch&utm_term=com   https://www.celcom.com.my/personal/ramadan-raya-2020/promotions?utm_source=fb&utm_medium=ppla&utm_campaign=cl_ada_100kfreephones_pla_rmkt&utm_term=rmkt

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Celcom are successful.

Celcom Creative Analysis: 

Celcom placed a Image ad in 2020-06-17-2020-06-20, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Celcom Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  English  Chinese (Simplified)  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Celcom has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Celcom Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-15-2020-06-18  2020-06-10-2020-06-18
During  4 days  4 days 9 days 
Like  48  2  201
Share  4  1  19
Comment  4  2  45

Advertising effectiveness is a direct manifestation of advertising. Celcom ‘s Top 1 ad received 48 likes, 4 shares, 4 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Celcom, helping Celcom to grasp the ad data more clearly.