Top Ads on Cebu Pacific Air

Cebu Pacific Air Background Introduction:

The Philippines’ largest airline with the lowest fares to over 60 destinations in Asia-Pacific and the Middle East.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cebu Pacific Air has been advertising and marketing on Facebook for many years. And Cebu Pacific Air has placed 384 of ads on the Facebook platform in the last month. In the past few years,Cebu Pacific Air has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cebu Pacific Air on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cebu Pacific Air. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cebu Pacific Air.


1.Cebu Pacific Air Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cebu Pacific Air  Cebu Pacific Air  Cebu Pacific Air
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cebu Pacific Air Marketing Objectives Analysis: 

Cebu Pacific Air has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cebu Pacific Air best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cebu Pacific Air Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cebu Pacific flies again!  Travel from Feb 1 - May 31, 2021 P1 for everyJuan! 
Ad Copy Text  #DAYJUAN This is the flight we’ve all been waiting for. Fly back to the places you’ve missed and...  Fly again soon from Dubai to Manila for as low as AED 1! This promo comes with FREE CEB Flexi to giv...  Book this #CEBSuperSeatFest PISO Sale now until June 14! Inclusive of CEB Flexi for free rebooking u...
Link Description  N/A  Terms and Conditions apply  Travel from Feb 1-May 31, 2021
Website Link
Text Word Count 344  169  134
Like 51748  219  75

Cebu Pacific Air Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cebu Pacific Air Top 1 ads got 51748 likes. Cebu Pacific Air uses a sentence with the finishing touch title: “Cebu Pacific flies again!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cebu Pacific Air shared 344 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cebu Pacific Air should continue to optimize the ad content.

3.Cebu Pacific Air Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-04-2020-06-19  2020-06-10-2020-06-13  2020-06-10-2020-06-11
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cebu Pacific Air are successful.

Cebu Pacific Air Creative Analysis: 

Cebu Pacific Air placed a Video ad in 2020-06-04-2020-06-19, and got 51748 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cebu Pacific Air Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cebu Pacific Air has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cebu Pacific Air Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-06-10-2020-06-13  2020-06-10-2020-06-11
During  16 days  4 days 2 days 
Like  51748  219  75
Share  5208  98  50
Comment  3059  108  37

Advertising effectiveness is a direct manifestation of advertising. Cebu Pacific Air ‘s Top 1 ad received 51748 likes, 5208 shares, 3059 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cebu Pacific Air, helping Cebu Pacific Air to grasp the ad data more clearly.