Top Ads on Caviar

Caviar Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Caviar has been advertising and marketing on Facebook for many years. And Caviar has placed 460 of ads on the Facebook platform in the last month. In the past few years,Caviar has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Caviar on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Caviar. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Caviar.

BigSpy

1.Caviar Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Caviar  Caviar  Caviar
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Caviar Marketing Objectives Analysis: 

Caviar has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Caviar best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Caviar Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Taste The Difference!  Imperia Caviar Makes Every Day A Celebration One taste is all it takes! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Our Royal Ossetra is a luxurious gourmet experience. Ossetra is the most coveted, elite and highly priced of the caviars. We are pleased to share with you our Royal Ossetra caviar.  Over 70% Off Retail Prices  
Website Link  imperiacaviar.com  imperiacaviar.com  imperiacaviar.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Caviar Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Caviar Top 1 ads got 0 likes. Caviar uses a sentence with the finishing touch title: “Taste The Difference!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Caviar shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Caviar should continue to optimize the ad content.

3.Caviar Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-18-2020-06-20  2020-06-07-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://imperiacaviar.com/collections/caviar/products/ossetra  https://imperiacaviar.com/collections/caviar/products/kaluga   https://imperiacaviar.com/collections/caviar/products/kaluga

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Caviar are successful.

Caviar Creative Analysis: 

Caviar placed a Image ad in 2020-04-18-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Caviar Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  N/A  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Caviar has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Caviar Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-18-2020-06-20  2020-06-07-2020-06-20  2020-06-10-2020-06-20
During  64 days  14 days 11 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Caviar ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 64 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Caviar, helping Caviar to grasp the ad data more clearly.