Top Ads on Cats Protection

Cats Protection Background Introduction:

Cats Protection is the UK's leading feline welfare charity. Our vision is a world where every cat is treated with kindness and an understanding of its needs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cats Protection has been advertising and marketing on Facebook for many years. And Cats Protection has placed 447 of ads on the Facebook platform in the last month. In the past few years,Cats Protection has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cats Protection on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cats Protection. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cats Protection.

BigSpy

1.Cats Protection Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cats Protection  Cats Protection  Cats Protection
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cats Protection Marketing Objectives Analysis: 

Cats Protection has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cats Protection best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cats Protection Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Play now for just £1  Free Cat Guardians service Donate £3 a month today 
Ad Copy Text  It only costs £1 every week to play our lottery. Another great reason to get Cat Happy.  Enjoy peace of mind about your cat’s future with our FREE Cat Guardians service.  It's heartbreaking when older cats are abandoned. Help us give them the love and care they need.
Link Description  N/A  Register for our free Cat Guardians service  Your donations really do make the difference and allow us to carry on our work. Whether you choose to set up a monthly donation or a one off-gift, donating to Cats Protection saves the lives of cats.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 88  82  96
Like 2626  1662  1003

Cats Protection Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cats Protection Top 1 ads got 2626 likes. Cats Protection uses a sentence with the finishing touch title: “Play now for just £1”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cats Protection shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cats Protection should continue to optimize the ad content.

3.Cats Protection Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-12-17-2020-06-19  2020-01-08-2020-06-19  2020-05-19-2020-06-18
Landing Page Link  https://www.winwithcats.cats.org.uk/lottery-play/step-one?utm_source=19FBLCVP&utm_medium=social&utm_campaign=may19  https://www.cats.org.uk/cat-guardians-service?utm_source=Cats%20Protection%20Interaction&utm_medium=Social&utm_campaign=Cats%20Guardians%20Feb%202018&utm_term=FBCPI&f=3   https://www.cats.org.uk/maturemoggies

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cats Protection are successful.

Cats Protection Creative Analysis: 

Cats Protection placed a Video ad in 2019-12-17-2020-06-19, and got 2626 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cats Protection Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cats Protection has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cats Protection Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-17-2020-06-19  2020-01-08-2020-06-19  2020-05-19-2020-06-18
During  186 days  164 days 31 days 
Like  2626  1662  1003
Share  183  170  118
Comment  56  29  75

Advertising effectiveness is a direct manifestation of advertising. Cats Protection ‘s Top 1 ad received 2626 likes, 183 shares, 56 comments in just 186 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cats Protection, helping Cats Protection to grasp the ad data more clearly.