Top Ads on Castrol

Castrol Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Castrol has been advertising and marketing on Facebook for many years. And Castrol has placed 169 of ads on the Facebook platform in the last month. In the past few years,Castrol has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Castrol on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Castrol. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Castrol.


1.Castrol Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Castrol  Castrol  Castrol
Page Categories  Oil Lube & Filter Service  Oil Lube & Filter Service  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Castrol Marketing Objectives Analysis: 

Castrol has been operating in Oil Lube & Filter Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Castrol best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Castrol Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  דף הבית  Castrol N/A 
Ad Copy Text  קסטרול  Моторное масло Castrol MAGNATEC с технологией DUALOCK Более 20 лет...  ¡Sigamos siendo #MásFuerteBajoPresión y enfrentemos la adversidad e incertidumbre de estos tiemp...
Link Description  N/A  N/A  ¡Sigamos siendo #MásFuerteBajoPresión y enfrentemos la adversidad e incertidumbre de estos tiempos! Castrol te invita a conocer a Andrés “Lush” Saravia, ganador del circuito de Hockenheim en la carrera del GT Open junto a Gabriel Lopez, Director de Speed Addiction. ¡Te esperamos en el #LIVE este jueves 04 a las 8:00pm! Cuéntanos, ¿qué es para ti ser #MásFuerteBajoPresión ?
Website Link
Text Word Count 12  655  390
Like 55  25  9

Castrol Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Castrol Top 1 ads got 55 likes. Castrol uses a sentence with the finishing touch title: “דף הבית”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Castrol shared 12 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Castrol should continue to optimize the ad content.

3.Castrol Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-07-2020-06-13  2020-06-08-2020-06-11  2020-06-03-2020-06-03
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Castrol are successful.

Castrol Creative Analysis: 

Castrol placed a Image ad in 2020-06-07-2020-06-13, and got 55 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Castrol Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  N/A  Chile
Language  N/A  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Castrol has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Castrol Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-13  2020-06-08-2020-06-11  2020-06-03-2020-06-03
During  7 days  4 days 1 days 
Like  55  25  9
Share  0  5  1
Comment  3  1  0

Advertising effectiveness is a direct manifestation of advertising. Castrol ‘s Top 1 ad received 55 likes, 0 shares, 3 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Castrol, helping Castrol to grasp the ad data more clearly.