Top Ads on Carvana

Carvana Background Introduction:

Carvana is the new way to buy a car. Search, finance, and buy online. No dealerships. 7-day money back guarantee. www.carvana.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Carvana has been advertising and marketing on Facebook for many years. And Carvana has placed 123 of ads on the Facebook platform in the last month. In the past few years,Carvana has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Carvana on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Carvana. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Carvana.

BigSpy

1.Carvana Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Carvana  Carvana  Carvana
Page Categories  Motor Vehicle Company  Motor Vehicle Company  Motor Vehicle Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Carvana Marketing Objectives Analysis: 

Carvana has been operating in Motor Vehicle Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Carvana best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Carvana Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2012 Lincoln MKZ  Browse 25,000+ Used Cars 100% Online Car Buying 
Ad Copy Text  Buy your car the safer way - 100% Online. Touchless Delivery to your door on 25,000+ used cars.  Carvana is the safer way to buy a car. Shop used cars 100% Online, and get Touchless Delivery right ...  The future of car buying is here. Shop 25,000+ used cars 100% Online, and schedule Touchless Pickup ...
Link Description  N/A  Touchless Home Delivery  Touchless Car Vending Machine Pickup
Website Link  www.carvana.com  www.carvana.com  www.carvana.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 95  113  137
Like 0  659  3155

Carvana Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Carvana Top 1 ads got 0 likes. Carvana uses a sentence with the finishing touch title: “2012 Lincoln MKZ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Carvana shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Carvana should continue to optimize the ad content.

3.Carvana Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-05-28-2020-06-19  2020-05-29-2020-06-18  2020-05-28-2020-06-16
Landing Page Link  https://www.carvana.com/cars/nissan-altima?utm_vehicle_id=1415489&utm_source=Facebook&utm_campaign=6157444806051&utm_content=6211690114051&utm_term=6211706253251&fbclid=IwAR3NJASUzSho07YOe41Uht8cHQBYNt1h8AGmeBo8QmuC7gkxbQoaJ-HNWH8  https://www.carvana.com/   https://www.carvana.com/?utm_source=Facebook&utm_campaign=6157444806051&utm_content=6211690114051&utm_term=6211934797451&fbclid=IwAR2-M3z6xV8cl1o2bYI3Oe3qjzRB9y4Hk17z2fEvZ4197t3E1qDUc8wcUpE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Carvana are successful.

Carvana Creative Analysis: 

Carvana placed a Carousel ad in 2020-05-28-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Carvana Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Indonesia,Germany...  Jordan,United States,Venezuela...  United States,Latvia
Language  Italian  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Carvana has the best conversion in United States,Indonesia,Germany..., and can advertise more in United States,Indonesia,Germany... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Carvana Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-19  2020-05-29-2020-06-18  2020-05-28-2020-06-16
During  23 days  21 days 20 days 
Like  0  659  3155
Share  127  27  318
Comment  0  67  697

Advertising effectiveness is a direct manifestation of advertising. Carvana ‘s Top 1 ad received 0 likes, 127 shares, 0 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Carvana, helping Carvana to grasp the ad data more clearly.