Top Ads on Cartier

Cartier Background Introduction:

Libre d’esprit, puissant et pérenne.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cartier has been advertising and marketing on Facebook for many years. And Cartier has placed 621 of ads on the Facebook platform in the last month. In the past few years,Cartier has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cartier on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cartier. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cartier.


1.Cartier Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cartier  Cartier  Cartier
Page Categories  Local Business  Jewelry/Watches  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  N/A  N/A

Cartier Marketing Objectives Analysis: 

Cartier has been operating in Local Business for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cartier best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cartier Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Brûlerie Jacques Cartier Inc.  Shop Now #ClashdeCartier Gobby Yim 
Ad Copy Text  ☕️ Le meilleur café, livré directement chez vous! LIVRAISON GRATUITE à l'achat de 3 sacs d...  In the mirror's reflection: Shop Clash de Cartier in pink and white gold.  A duel of sensations. Discover the new #ClashdeCartier collection. Shop the new Clash de Cartier cr...
Link Description  ☕️ Le meilleur café, livré directement chez vous! LIVRAISON GRATUITE à l'achat de 3 sacs de café de 500g ! Visitez notre site Web :  N/A  N/A
Website Link
Text Word Count 179  73  623
Like 27  3338  48

Cartier Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cartier Top 1 ads got 27 likes. Cartier uses a sentence with the finishing touch title: “Brûlerie Jacques Cartier Inc.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cartier shared 179 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cartier should continue to optimize the ad content.

3.Cartier Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-11-2020-06-20  2020-05-21-2020-06-20  2020-06-18-2020-06-18
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:303914963119085,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1590081535,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B1068114940255932%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:303914963119085,%22page_id%22:303914963119085,%22post_id%22:1068114940255932,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cartier are successful.

Cartier Creative Analysis: 

Cartier placed a Image ad in 2020-05-11-2020-06-20, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cartier Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  French  English  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cartier has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cartier Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-20  2020-05-21-2020-06-20  2020-06-18-2020-06-18
During  41 days  31 days 1 days 
Like  27  3338  48
Share  35  118  0
Comment  6  60  0

Advertising effectiveness is a direct manifestation of advertising. Cartier ‘s Top 1 ad received 27 likes, 35 shares, 6 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cartier, helping Cartier to grasp the ad data more clearly.