Top Ads on Cartão Elo

Cartão Elo Background Introduction:

Somos uma bandeira 100% brasileira com opções nas modalidades de crédito, débito, pré-pago e benefícios.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cartão Elo has been advertising and marketing on Facebook for many years. And Cartão Elo has placed 71 of ads on the Facebook platform in the last month. In the past few years,Cartão Elo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cartão Elo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cartão Elo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cartão Elo.

BigSpy

1.Cartão Elo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cartão Elo  Cartão Elo  Cartão Elo
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cartão Elo Marketing Objectives Analysis: 

Cartão Elo has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cartão Elo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cartão Elo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Promo Use Elo 2020  Use Elo e aproveite! Promoção Use Elo 2020 
Ad Copy Text  Cadastre-se e pronto! Concorra a 50.000 reais por mês e ainda mais 1.500 reais por dia. Lembre-se d...  Neste Dia dos Namorados, sinta-se abraçado por essas ofertas incríveis que a Elo trouxe pra você....  Cadastre-se e pronto! Concorra a 50.000 reais por mês e ainda mais 1.500 reais por dia. Lembre-se d...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 300  194  302
Like 897  97  4286

Cartão Elo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cartão Elo Top 1 ads got 897 likes. Cartão Elo uses a sentence with the finishing touch title: “Promo Use Elo 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cartão Elo shared 300 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cartão Elo should continue to optimize the ad content.

3.Cartão Elo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-06-03-2020-06-13  2020-06-10-2020-06-12  2020-04-16-2020-05-31
Landing Page Link  https://www.elo.com.br/promocoes/use-elo?utm_campaign=conversion_promocao_promo-use-elo_conversoes&utm_source=facebook_ig-fb&utm_medium=social-media-paid&utm_content=wk_conversion_promocao_promo-use-elo_conversoes_leilao_cpm_interesses_interesses_facebook_ig-fb_social-media-paid_link-page-post%7C1080x1080_apresentacao-geral-estatico  https://www.elo.com.br/dia-dos-namorados/   https://ad.doubleclick.net/ddm/trackclk/N1285812.891839FACEBOOK.COM.BR/B24050859.271616732;dc_trk_aid=466396203;dc_trk_cid=131439925;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0O3YQDDwfvB_ziKjrVRwO6wRzNIUHjtV-ZgqhN081Cc6m4eOYAE44Ll04

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cartão Elo are successful.

Cartão Elo Creative Analysis: 

Cartão Elo placed a Image ad in 2020-06-03-2020-06-13, and got 897 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cartão Elo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Spanish  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cartão Elo has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cartão Elo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-13  2020-06-10-2020-06-12  2020-04-16-2020-05-31
During  11 days  3 days 46 days 
Like  897  97  4286
Share  44  3  271
Comment  107  0  688

Advertising effectiveness is a direct manifestation of advertising. Cartão Elo ‘s Top 1 ad received 897 likes, 44 shares, 107 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cartão Elo, helping Cartão Elo to grasp the ad data more clearly.