Top Ads on Carsmile

Carsmile Background Introduction:

Carsmile to pierwszy w Polsce wirtualny salon samochodowy, który pozwala na użytkowanie auta w ramach abonamentu oraz w rozliczeniu za przejechane kilometr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Carsmile has been advertising and marketing on Facebook for many years. And Carsmile has placed 26 of ads on the Facebook platform in the last month. In the past few years,Carsmile has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Carsmile on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Carsmile. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Carsmile.

BigSpy

1.Carsmile Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Carsmile  Carsmile  Carsmile
Page Categories  Car Dealership  Car Dealership  Car Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Carsmile Marketing Objectives Analysis: 

Carsmile has been operating in Car Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Carsmile best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Carsmile Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nowe auto bez wychodzenia z domu!  Nowe auto bez wychodzenia z domu! Nowe auto bez wychodzenia z domu! 
Ad Copy Text  Auto bez wychodzenia z domu! Sprawdź wszystkie auta.  Auto bez wychodzenia z domu! Sprawdź wszystkie auta.  Zamów online, a my bezpłatnie dostarczymy auto pod Twój dom! Bez obaw, bez ryzyka, bezpiecznie!
Link Description  N/A  N/A  N/A
Website Link  carsmile.pl  carsmile.pl  carsmile.pl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 53  53  98
Like 2  4  227

Carsmile Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Carsmile Top 1 ads got 2 likes. Carsmile uses a sentence with the finishing touch title: “Nowe auto bez wychodzenia z domu!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Carsmile shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Carsmile should continue to optimize the ad content.

3.Carsmile Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-04-13-2020-06-16
Landing Page Link  https://carsmile.pl/  https://carsmile.pl/oferta/mercedes-benz/a-klasa/hatchback-leasing-wynajem-dlugoterminowy?code=130886-12&sales_attribute=promotion&utm_source=facebook_paid&utm_medium=cpc&utm_campaign=akwizycja_LAL&fbclid=IwAR2-3rlyYWovukjuas9jPa92ClCO7ha6He9BruSajZQIsU-8F_MCpjCj4is   https://carsmile.pl/oferta/bmw/x2/crossover-leasing-wynajem-dlugoterminowy?q=x+2&code=5f01381bf35e7800a4c7f027ded3cbd4&promo=bmw-inch&utm_source=facebook_paid&utm_medium=cpc&utm_campaign=akwizycja_LAL&fbclid=IwAR29hz8mzL4U3cRkh8kX7AFEsWI32oGVwAehmSGPMOKES2hEQZmnf0xTjGg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Carsmile are successful.

Carsmile Creative Analysis: 

Carsmile placed a Carousel ad in 2020-06-17-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Carsmile Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Carsmile has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Carsmile Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-04-13-2020-06-16
During  2 days  2 days 65 days 
Like  2  4  227
Share  0  1  12
Comment  0  1  6

Advertising effectiveness is a direct manifestation of advertising. Carsmile ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Carsmile, helping Carsmile to grasp the ad data more clearly.