Top Ads on Carrefour
Carrefour Background Introduction:
Página oficial do Grupo Carrefour Brasil.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Carrefour has been advertising and marketing on Facebook for many years. And Carrefour has placed 3768 of ads on the Facebook platform in the last month. In the past few years,Carrefour has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Carrefour on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Carrefour. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Carrefour.
1.Carrefour Top 3 Ads Basic Understanding
|Page Categories||Shopping Mall||Shopping Mall||Shopping Mall|
Carrefour Marketing Objectives Analysis:
Carrefour has been operating in Shopping Mall for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Carrefour best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Carrefour Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Vezi catalogul interactiv||Carrefour||Vezi catalogul interactiv|
|Ad Copy Text||La voi cine stabilește regulile casei? Răsfoiește catalogul și descoperă scaune și accesorii d...||Răsfoiește catalogul și descoperă Poss, produse durabile, adaptate nevoilor în materie de acce...||Cinema și spațiu de joacă la tine acasă? Da, se poate! Răsfoiește catalogul interactiv Carrefo...|
|Link Description||Produsele sunt disponibile și online.||N/A||Produsele sunt disponibile și online.|
|Text Word Count||156||117||170|
Carrefour Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Carrefour Top 1 ads got 309 likes. Carrefour uses a sentence with the finishing touch title: “Vezi catalogul interactiv”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Carrefour shared 156 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Carrefour should continue to optimize the ad content.
3.Carrefour Top 3 Ads Creative Selection
|Landing Page Link||https://lp.carrefour.ro/homeentertainment/||https://carrefour.ro/corporate/cataloage/g6||https://lp.carrefour.ro/homeentertainment/?utm_source=facebook&utm_medium=cpc&utm_campaign=Cataloage+-+22B_SP+Home+Entertainment+-+28.05+-+24.06.2020&utm_content=Carusel+-+22B+-+TV_Gaming&utm_term=c_1|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Carrefour are successful.
Carrefour Creative Analysis:
Carrefour placed a Carousel ad in 2020-06-01-2020-06-19, and got 309 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Carrefour Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Carrefour has the best conversion in Romania,Belgium, and can advertise more in Romania,Belgium in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Carrefour Top 3 Ads Performance Display
|During||19 days||11 days||19 days|
Advertising effectiveness is a direct manifestation of advertising. Carrefour ‘s Top 1 ad received 309 likes, 6 shares, 2 comments in just 19 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Carrefour, helping Carrefour to grasp the ad data more clearly.