Top Ads on Carplus

Carplus Background Introduction:

Carplus comercializa coches de ocasión, segunda mano, usados, seminuevos, coches km 0 y de directivos de los concesionarios oficiales del Grupo Ibericar.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Carplus has been advertising and marketing on Facebook for many years. And Carplus has placed 61 of ads on the Facebook platform in the last month. In the past few years,Carplus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Carplus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Carplus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Carplus.

BigSpy

1.Carplus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Carplus  Carplus  Carplus
Page Categories  Automotive Dealership  Automotive Dealership  Automotive Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Carplus Marketing Objectives Analysis: 

Carplus has been operating in Automotive Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Carplus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Carplus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Carplus  N/A Carplus 
Ad Copy Text  ¿Un NISSA MICRA de OCASIÓN por menos de 5€ AL DÍA????? SI, lo tenemos????  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.carplus.es  landings.ibericar.es  landings.ibericar.es
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 79  0  0
Like 13  0  0

Carplus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Carplus Top 1 ads got 13 likes. Carplus uses a sentence with the finishing touch title: “Carplus”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Carplus shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Carplus should continue to optimize the ad content.

3.Carplus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-31-2020-06-16  2020-05-18-2020-06-11  2020-06-10-2020-06-11
Landing Page Link  https://www.carplus.es/coches-segunda-mano/nissan/micra/?utm_source=facebook&utm_medium=cpc&utm_campaign=CPLUS_NISSAN_MICRA_0620  https://landings.ibericar.es/carplus/te-ayudamos-a-ahorrar/   https://landings.ibericar.es/carplus/generica-motos-no-pagues-hasta-septiembre/?utm_source=FB&utm_medium=CPC&utm_campaign=CPLUS_MOTOS_2_0620

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Carplus are successful.

Carplus Creative Analysis: 

Carplus placed a Carousel ad in 2020-05-31-2020-06-16, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Carplus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Spain  Spain
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Carplus has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Carplus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-16  2020-05-18-2020-06-11  2020-06-10-2020-06-11
During  17 days  25 days 2 days 
Like  13  0  0
Share  1  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Carplus ‘s Top 1 ad received 13 likes, 1 shares, 2 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Carplus, helping Carplus to grasp the ad data more clearly.