Top Ads on Carousell

Carousell Background Introduction:

The official Carousell FB page for Philippines. Carousell is a free iPhone and Android app that lets you buy and sell straight from your mobile phone!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Carousell has been advertising and marketing on Facebook for many years. And Carousell has placed 663 of ads on the Facebook platform in the last month. In the past few years,Carousell has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Carousell on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Carousell. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Carousell.

BigSpy

1.Carousell Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Carousell  Carousell  Carousell
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Carousell Marketing Objectives Analysis: 

Carousell has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Carousell best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Carousell Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Carousell 旋轉拍賣  Why Should You Buy a Motorcycle? Here Are 6 Good Reasons To Convince You. What Happens To Rent Payments During the Enhanced Community Quarantine? 
Ad Copy Text  -  If you're already thinking about ideal modes of transport to avoid crowds after the quarantine, you ...  Are you worried about your rent during the Enhanced Community Quarantine period? The government has ...
Link Description  二手價錢,同樣享受!  Thinking of buying a motorcycle? We’re here to help you decide. Here are 6 reasons why you should go ahead with that purchase.  Are you worried about paying your rent during the Enhanced Community Quarantine? Read to find out what you can do.
Website Link  carousell.com  blog.carousell.ph  blog.carousell.ph
CTA  BUY_NOW    
Text Word Count 104  285  230
Like 0  2587  2671

Carousell Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Carousell Top 1 ads got 0 likes. Carousell uses a sentence with the finishing touch title: “Carousell 旋轉拍賣”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Carousell shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Carousell should continue to optimize the ad content.

3.Carousell Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-03-11-2020-06-20  2020-04-25-2020-06-18  2020-04-15-2020-06-18
Landing Page Link  https://hk.carousell.com/p/285458653?utm_campaign=Smartly_HK_HK_MAE_FBIG_iOS_Buy_NonFashion_DPA&utm_content=Carousel_Product_NonFashion_Buy_0597_DPA&utm_id=5e69e5d04c5fe82d2031a199&utm_medium=social&utm_source=facebook%2Binstagram  https://blog.carousell.ph/why-buy-motorcycle/?utm_source=crs_smm_facebook_paid&utm_medium=crs_smm_fbarticle_paid&utm_campaign=crs_smm_paid_blog_why_buy_motorbike_april2020&fbclid=IwAR1a5sgilpqBmAppnIYXCUh8ildxIXVx8HJ21xzTFcEwpp044TcGcFA4x6I   https://blog.carousell.ph/rent-quarantine-philippines/?utm_source=crs_smm_facebook_paid&utm_medium=crs_smm_fbarticle_paid&utm_campaign=crs_smm_blog_rental_payments_ecq_april2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Carousell are successful.

Carousell Creative Analysis: 

Carousell placed a Carousel ad in 2020-03-11-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Carousell Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  Philippines
Language  Chinese (Simplified)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Carousell has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Carousell Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-11-2020-06-20  2020-04-25-2020-06-18  2020-04-15-2020-06-18
During  102 days  55 days 65 days 
Like  0  2587  2671
Share  3  595  2779
Comment  0  230  521

Advertising effectiveness is a direct manifestation of advertising. Carousell ‘s Top 1 ad received 0 likes, 3 shares, 0 comments in just 102 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Carousell, helping Carousell to grasp the ad data more clearly.