Top Ads on Caribbean Brewing

Caribbean Brewing Background Introduction:

El primer "local homebrewshop" en Puerto Rico. Tenemos variedad de ingredientes y equipos para que puedas hacer cerveza en tu propia casa. Si deseas aprender sobre el arte de hacer cerveza, comunicate con nosotros.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Caribbean Brewing has been advertising and marketing on Facebook for many years. And Caribbean Brewing has placed 6 of ads on the Facebook platform in the last month. In the past few years,Caribbean Brewing has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Caribbean Brewing on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Caribbean Brewing. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Caribbean Brewing.

BigSpy

1.Caribbean Brewing Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Caribbean Brewing  Caribbean Brewing  Caribbean Brewing
Page Categories  Other  Homebrew Supply Store  Homebrew Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Caribbean Brewing Marketing Objectives Analysis: 

Caribbean Brewing has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Caribbean Brewing best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Caribbean Brewing Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Friday Night Jam / Fund Raiser for Caye Caulker Soup Kitchen  Curso básico de hacer cerveza, $45 por persona. Big Brew Day 2019 
Ad Copy Text  Streaming LIVE from Caribbean Fusion Brewing Company every Friday until the New Normal. We present F...  ¡Aprende a hacer cerveza! El sábado 11 de mayo de 2019 tenemos una clase de hacer cerveza, comienz...  El Big Brew Day se celebra cada año el primer sábado de mayo. Junto al club Homebrewers de Puerto ...
Link Description  Music  Crafts  El Big Brew Day se celebra cada año el primer sábado de mayo. Junto al club Homebrewers de Puerto Rico, este año lo celebraremos en Caribbean Brewing. Los invitamos a que traigan sus equipos de hacer cerveza porque la manera de celebrar este evento es haciendo cerveza durante ese día. En Caribbean Brewing nos encargaremos de proveerles con agua, electricidad si es necesario y cualquier otro utensilio que necesiten.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP  EVENT_RSVP  EVENT_RSVP
Text Word Count 350  334  422
Like 0  0  3

Caribbean Brewing Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Caribbean Brewing Top 1 ads got 0 likes. Caribbean Brewing uses a sentence with the finishing touch title: “Friday Night Jam / Fund Raiser for Caye Caulker Soup Kitchen”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Caribbean Brewing shared 350 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Caribbean Brewing should continue to optimize the ad content.

3.Caribbean Brewing Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-24-2020-04-24  2019-04-22-2019-04-25  2019-04-10-2019-04-16
Landing Page Link  https://www.facebook.com/Caribbean-Fusion-Brewing-Company-424783748062147/?_sref_=691562941384225&refid=28&_ft_=adid.6166716875677:qid.6819484821043362300:mf_story_key.-1276212898563177074:is_sponsored.1:ei.AI@AQKE7QNnb80caQahnlImAqj6XXlnnmVy3sCn4jARJbG86I1sHbfpobvM0PYuDuuywuq5gcwYwm6uDf9yWTT478eI:top_level_post_id.691562944717558:content_owner_id_new.424783748062147:call_to_action_type.EVENT_RSVP:page_id.424783748062147:src.22:story_location.5:story_attachment_style.event:view_time.1587784532:filter.h_nor:tds_flgs.3:actrs.424783748062147:page_insights.%7B%22424783748062147%22:%7B%22page_id%22:424783748062147,%22page_id_type%22:%22page%22,%22actor_id%22:424783748062147,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587782982,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B691562944717558%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:424783748062147,%22page_id%22:424783748062147,%22post_id%22:691562944717558,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/150849951608885/posts/2873612342665952/   https://www.facebook.com/150849951608885/posts/2853704264656760/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Caribbean Brewing are successful.

Caribbean Brewing Creative Analysis: 

Caribbean Brewing placed a Image ad in 2020-04-24-2020-04-24, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Caribbean Brewing Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belize  Puerto Rico  Puerto Rico
Language  German  German  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Caribbean Brewing has the best conversion in Belize, and can advertise more in Belize in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Caribbean Brewing Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-24-2020-04-24  2019-04-22-2019-04-25  2019-04-10-2019-04-16
During  1 days  4 days 7 days 
Like  0  0  3
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Caribbean Brewing ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Caribbean Brewing, helping Caribbean Brewing to grasp the ad data more clearly.