Top Ads on Careem

Careem Background Introduction:

The region’s favorite car-booking app. We’re all about simplifying people’s lives and moving our region towards better living. #BeCareem #YallaLetsGO! ;)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Careem has been advertising and marketing on Facebook for many years. And Careem has placed 1059 of ads on the Facebook platform in the last month. In the past few years,Careem has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Careem on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Careem. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Careem.

BigSpy

1.Careem Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Careem  Careem  Careem
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Careem Marketing Objectives Analysis: 

Careem has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Careem best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Careem Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Careem - Rides, Food, Shops, Delivery & Payments  Go Aman Fotos de la publicación de Careem 
Ad Copy Text  -  -  خصومات كتيييرة على الشاورما! والتوصيل بدينار مع كود 1JD ...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  www.facebook.com  www.facebook.com
CTA  DOWNLOAD    
Text Word Count 175  391  258
Like 209  4219  1813

Careem Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Careem Top 1 ads got 209 likes. Careem uses a sentence with the finishing touch title: “Careem - Rides, Food, Shops, Delivery & Payments”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Careem shared 175 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Careem should continue to optimize the ad content.

3.Careem Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-18-2020-06-20  2020-06-10-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  http://play.google.com/store/apps/details?id=com.careem.acma  https://www.facebook.com/CareemEG/videos/647330345871344/   https://www.facebook.com/1637423823207264/posts/2687227328226903/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Careem are successful.

Careem Creative Analysis: 

Careem placed a Video ad in 2020-06-18-2020-06-20, and got 209 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Careem Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia  Egypt  Jordan
Language  English  Filipino  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Careem has the best conversion in Saudi Arabia, and can advertise more in Saudi Arabia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Careem Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-10-2020-06-20  2020-06-17-2020-06-20
During  3 days  11 days 4 days 
Like  209  4219  1813
Share  10  491  12
Comment  31  261  70

Advertising effectiveness is a direct manifestation of advertising. Careem ‘s Top 1 ad received 209 likes, 10 shares, 31 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Careem, helping Careem to grasp the ad data more clearly.