Top Ads on CareDocs

CareDocs Background Introduction:

CareDocs is an integrated solution for care planning and care home management. It’s a user-friendly system that simplifies person-centred care planning.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CareDocs has been advertising and marketing on Facebook for many years. And CareDocs has placed 211 of ads on the Facebook platform in the last month. In the past few years,CareDocs has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CareDocs on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CareDocs. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CareDocs.

BigSpy

1.CareDocs Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CareDocs  CareDocs  CareDocs
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

CareDocs Marketing Objectives Analysis: 

CareDocs has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CareDocs best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CareDocs Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Person-Centred Care Plans  Electronic Care Plans Electronic Care Plans 
Ad Copy Text  no setting  no setting  no setting
Link Description  Free sample care plan  Free sample care plan  Free sample care plan
Website Link  www.caredocs.co.uk  www.caredocs.co.uk  www.caredocs.co.uk
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 0  0  0
Like 0  0  0

CareDocs Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CareDocs Top 1 ads got 0 likes. CareDocs uses a sentence with the finishing touch title: “Person-Centred Care Plans”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CareDocs shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CareDocs should continue to optimize the ad content.

3.CareDocs Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-26-2020-06-15  2019-04-26-2020-06-15  2019-05-17-2020-06-15
Landing Page Link  https://www.caredocs.co.uk/sample-care-plan/?utm_source=facebook&utm_medium=cpc&utm_campaign=facebook%20-%20care%20plan%20download&utm_content=person%20centred%20care%20plans%20version%201-1  https://www.caredocs.co.uk/sample-care-plan/?utm_source=facebook&utm_medium=cpc&utm_campaign=facebook%20-%20care%20plan%20download&utm_term=interest%20residential%20care&utm_content=electronic%20care%20plans%20version%201-1   https://www.caredocs.co.uk/sample-care-plan/?utm_source=facebook&utm_medium=cpc&utm_campaign=facebook - care plan download&utm_term=retargeting - sample care plan&utm_content=electronic care plans version 2-1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CareDocs are successful.

CareDocs Creative Analysis: 

CareDocs placed a Image ad in 2019-04-26-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CareDocs Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CareDocs has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CareDocs Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-26-2020-06-15  2019-04-26-2020-06-15  2019-05-17-2020-06-15
During  417 days  417 days 396 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. CareDocs ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 417 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CareDocs, helping CareDocs to grasp the ad data more clearly.