Top Ads on HomePay HomePay Background Introduction:

Helping busy families manage the tax, legal and HR aspects of being a household employer - without work, worry or risk since 1992.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook. HomePay has been advertising and marketing on Facebook for many years. And HomePay has placed 32 of ads on the Facebook platform in the last month. In the past few years, HomePay has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HomePay on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HomePay. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HomePay.

BigSpy HomePay Top 3 Ads Basic Understanding

   top1  top2  top3
Name HomePay HomePay HomePay
Page Categories  Tax Preparation Service  Tax Preparation Service  Tax Preparation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A HomePay Marketing Objectives Analysis: HomePay has been operating in Tax Preparation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HomePay best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes. HomePay Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A summer nanny costs less than you think  Expert help with nanny taxes & more Summer nanny costs less than you think. 
Ad Copy Text  Unsure about camps and daycares? Did you know a nanny could be a cost-effective solution this summer...  Your nanny needs paid leave now! File your nanny taxes with HomePay.  Did you know hiring a nanny can be a cost-effective solution for summer child care? Find out how tax...
Link Description  HomePay helps navigate tax and payroll laws  Click to find out more  HomePay makes it easy.
Website Link
Text Word Count 101  77  127
Like 0  16  0 HomePay Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HomePay Top 1 ads got 0 likes. HomePay uses a sentence with the finishing touch title: “A summer nanny costs less than you think”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HomePay shared 101 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HomePay should continue to optimize the ad content. HomePay Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-05  2020-04-14-2020-06-04  2020-05-21-2020-05-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HomePay are successful. HomePay Creative Analysis: HomePay placed a Image ad in 2020-06-05-2020-06-05, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster. HomePay Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic. HomePay has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences. HomePay Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-05  2020-04-14-2020-06-04  2020-05-21-2020-05-25
During  1 days  52 days 5 days 
Like  0  16  0
Share  0  2  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. HomePay ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HomePay, helping HomePay to grasp the ad data more clearly.