Top Ads on CarGurus

CarGurus Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CarGurus has been advertising and marketing on Facebook for many years. And CarGurus has placed 249 of ads on the Facebook platform in the last month. In the past few years,CarGurus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CarGurus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CarGurus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CarGurus.

BigSpy

1.CarGurus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CarGurus  CarGurus  CarGurus
Page Categories  Motor Vehicle Company  Motor Vehicle Company  Motor Vehicle Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CarGurus Marketing Objectives Analysis: 

CarGurus has been operating in Motor Vehicle Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CarGurus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CarGurus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2018 Mercedes-Benz GLE-Class GLE 350 4MATIC  '15 Mercedes-Benz CLA-Class for $16,990 Fair Deal Real-time Performance Marketing for Dealers 
Ad Copy Text  For when car shopping can't wait. Search and shop from home.  For when car shopping can't wait. Search and shop from home.  Drive shoppers interested in your vehicles directly to your website.
Link Description  N/A  N/A  N/A
Website Link  cat.va.us.criteo.com  ca.cargurus.com  products.cargurus.com
CTA    SHOP_NOW  LEARN_MORE
Text Word Count 60  60  68
Like 0  0  24

CarGurus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CarGurus Top 1 ads got 0 likes. CarGurus uses a sentence with the finishing touch title: “2018 Mercedes-Benz GLE-Class GLE 350 4MATIC”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CarGurus shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CarGurus should continue to optimize the ad content.

3.CarGurus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-01-09-2020-06-18  2020-05-04-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://www.cargurus.com/Cars/l-Used-Mercedes-Benz-GLC-Class-Mount-Vernon-d2361_L22984?sourceContext=criteo&cgfv=0.88&cgfr=1&cgfab=Q&px8324=p66&ax8324=2306760&cgfdate=20200618&cgfloc=en&utm_source=criteo&utm_medium=cpc&utm_campaign=criteo_remarketing¶m=164511&criteoSource=facebook  https://ca.cargurus.com/Cars/l-Used-Mercedes-Benz-C-Class-Saint-Jerome-d66_L702647?sourceContext=facebook&cgfv=1&cgfr=3&cgfab=Q&ax8324=101285523&px8324=p5&networktype=r&cgfdate=20200617&cgfloc=ca&&utm_campaign=prospecting&utm_medium=cpc&utm_source=facebook&fbclid=IwAR1Vuq05kjYMEhbqEp5qQpaUGMPjnywB5pHJqjIJPWxEbazjyN14Y7dCg_M   https://products.cargurus.com/rpm/?utm_source=Facebook&utm_medium=digital+advertising&utm_campaign=AdvertisingFacebookRPM3Jun20&utm_content=next+car+buyer&fbclid=IwAR3r_9VHHbBkvJwxjxKq8FV-5tQKrJIN35YxnLCMFVKv-aBFTltZePjpkqA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CarGurus are successful.

CarGurus Creative Analysis: 

CarGurus placed a Carousel ad in 2020-01-09-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CarGurus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada,Algeria  N/A
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CarGurus has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CarGurus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-09-2020-06-18  2020-05-04-2020-06-18  2020-06-11-2020-06-18
During  162 days  46 days 8 days 
Like  0  0  24
Share  6658  115  2
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. CarGurus ‘s Top 1 ad received 0 likes, 6658 shares, 0 comments in just 162 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CarGurus, helping CarGurus to grasp the ad data more clearly.