Top Ads on Capital One UK

Capital One UK Background Introduction:

UK Credit Card provider, the card in your corner. Find us here www.capitalone.co.uk and on Twitter @CapitalOneUK.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Capital One UK has been advertising and marketing on Facebook for many years. And Capital One UK has placed 57 of ads on the Facebook platform in the last month. In the past few years,Capital One UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Capital One UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Capital One UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Capital One UK.

BigSpy

1.Capital One UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Capital One UK  Capital One UK  Capital One UK
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Capital One UK Marketing Objectives Analysis: 

Capital One UK has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Capital One UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Capital One UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try QuickCheck  Try QuickCheck Try QuickCheck 
Ad Copy Text  Try QuickCheck and see if you’ll be accepted for a credit card before you apply, without affecting...  Try QuickCheck and see if you’ll be accepted for a credit card before you apply, without affecting...  Try QuickCheck and see if you’ll be accepted for a credit card before you apply, without affecting...
Link Description  No impact to your credit score  No impact to your credit score  See if you’ll be accepted
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 118  118  119
Like 1102  2071  873

Capital One UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Capital One UK Top 1 ads got 1102 likes. Capital One UK uses a sentence with the finishing touch title: “Try QuickCheck”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Capital One UK shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Capital One UK should continue to optimize the ad content.

3.Capital One UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-10-10-2020-03-23  2019-10-10-2020-03-22  2019-10-10-2020-03-22
Landing Page Link  https://www.capitalone.co.uk/creditcards/secure/find-my-card.jsf  https://www.capitalone.co.uk/creditcards/secure/find-my-card.jsf   https://www.capitalone.co.uk/creditcards/secure/find-my-card.jsf

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Capital One UK are successful.

Capital One UK Creative Analysis: 

Capital One UK placed a Video ad in 2019-10-10-2020-03-23, and got 1102 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Capital One UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Capital One UK has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Capital One UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-10-2020-03-23  2019-10-10-2020-03-22  2019-10-10-2020-03-22
During  166 days  165 days 165 days 
Like  1102  2071  873
Share  59  193  45
Comment  111  244  158

Advertising effectiveness is a direct manifestation of advertising. Capital One UK ‘s Top 1 ad received 1102 likes, 59 shares, 111 comments in just 166 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Capital One UK, helping Capital One UK to grasp the ad data more clearly.