Top Ads on Capital One Small Business

Capital One Small Business Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Capital One Small Business has been advertising and marketing on Facebook for many years. And Capital One Small Business has placed 40 of ads on the Facebook platform in the last month. In the past few years,Capital One Small Business has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Capital One Small Business on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Capital One Small Business. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Capital One Small Business.

BigSpy

1.Capital One Small Business Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Capital One Small Business  Capital One Small Business  Capital One Small Business
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Capital One Small Business Marketing Objectives Analysis: 

Capital One Small Business has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Capital One Small Business best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Capital One Small Business Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Capital One Spark Cash  Capital One Spark Miles Capital One Spark Cash 
Ad Copy Text  Earn unlimited 2% cash back on every purchase, everywhere—and for a limited time, earn up to $2,00...  Earn unlimited 2X miles on every purchase, everywhere—and for a limited time, earn up to 200,000 b...  Earn unlimited 2% cash back on every purchase, everywhere—and for a limited time, earn up to $2,00...
Link Description  Limited Time Bonus Offer  Limited Time Bonus Offer  Limited Time Bonus Offer
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 118  111  118
Like 63  89  34

Capital One Small Business Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Capital One Small Business Top 1 ads got 63 likes. Capital One Small Business uses a sentence with the finishing touch title: “Capital One Spark Cash”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Capital One Small Business shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Capital One Small Business should continue to optimize the ad content.

3.Capital One Small Business Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-15-2019-12-31  2019-12-06-2019-12-31  2019-11-13-2019-12-31
Landing Page Link  https://www.capitalone.com/small-business/credit-cards/spark-cash/?external_id=Brand_SCSH_DIS_SPAQ_HXP_260513244_CLTO_CRD_SCP_CS004&dclid=CLCV0aqB6OUCFdoIXAodrDAPlw  https://www.capitalone.com/small-business/credit-cards/spark-miles/?external_id=Brand_SMLS_DIS_SPAQ_FAC_257730794_MLTO_CRD_SOC_CS004&dclid=CNW_pICnuOUCFVPBlgod3poFgQ   https://www.capitalone.com/small-business/credit-cards/spark-cash/?external_id=Brand_SCSH_DIS_SPAQ_HXP_260513244_CLTO_CRD_SCP_CS004&dclid=CLCV0aqB6OUCFdoIXAodrDAPlw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Capital One Small Business are successful.

Capital One Small Business Creative Analysis: 

Capital One Small Business placed a Image ad in 2019-12-15-2019-12-31, and got 63 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Capital One Small Business Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Capital One Small Business has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Capital One Small Business Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-15-2019-12-31  2019-12-06-2019-12-31  2019-11-13-2019-12-31
During  17 days  26 days 49 days 
Like  63  89  34
Share  4  0  1
Comment  3  6  3

Advertising effectiveness is a direct manifestation of advertising. Capital One Small Business ‘s Top 1 ad received 63 likes, 4 shares, 3 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Capital One Small Business, helping Capital One Small Business to grasp the ad data more clearly.