Top Ads on Canon

Canon Background Introduction:

Bienvenido a la página oficial en Facebook de Canon Panamá. Siéntete en cofianza, entra en contacto, comparte y conoce nuestros productos.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Canon has been advertising and marketing on Facebook for many years. And Canon has placed 1876 of ads on the Facebook platform in the last month. In the past few years,Canon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Canon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Canon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Canon.

BigSpy

1.Canon Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Canon  Canon  Canon
Page Categories  Product/Service  Camera/Photo  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Canon Marketing Objectives Analysis: 

Canon has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Canon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Canon Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LIVE! Workshop de portret cu Alex Gâlmeanu  Canon Россия Elevate Your Brand 
Ad Copy Text  Te așteptăm pe pagina Canon România pentru un workshop live, alături de Alex Gâlmeanu, unul din...  -  Create a better online image for the online world. Image Connect matches you with photographers vett...
Link Description  ‏אמנות‏ · ‏593‏ אנשים  Добро пожаловать на официальную страницу компании Canon Россия!  Book photographers vetted by Canon. Transparent pricing. All-in-one platform. Backed by the legacy of Canon.
Website Link  www.facebook.com  www.facebook.com  canon.us
CTA  EVENT_RSVP  LIKE_PAGE  LEARN_MORE
Text Word Count 307  130  296
Like 77  35545  24

Canon Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Canon Top 1 ads got 77 likes. Canon uses a sentence with the finishing touch title: “LIVE! Workshop de portret cu Alex Gâlmeanu”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Canon shared 307 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Canon should continue to optimize the ad content.

3.Canon Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-19-2020-06-20  2020-03-04-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://www.facebook.com/184398471646297/posts/3173042849448496/  https://www.facebook.com/CanonRussia/?_sref_=1870708603062027&refid=28&_ft_=adid.6160663100360:qid.6800527978301314861:mf_story_key.4667857413863115691:is_sponsored.1:ei.AI@AQLnj7n7q4_npUjSaZzIuRqmiJI5SGXYpZZcHtJEKpPNjIf009tyuRLNNnxylyNfDY3E71Lev54pLAi6audX5Lnw:top_level_post_id.1870708609728693:content_owner_id_new.169086223224282:page_id.169086223224282:src.22:story_location.5:story_attachment_style.share:view_time.1583371104:filter.h_nor:tds_flgs.3:actrs.169086223224282:page_insights.%7B%22169086223224282%22:%7B%22page_id%22:169086223224282,%22actor_id%22:169086223224282,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1575838688,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1870708609728693%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:169086223224282,%22page_id%22:169086223224282,%22post_id%22:1870708609728693,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://canon.pgtb.me/l6LLDF?utm_source=facebook&utm_medium=social-paid-pixel&utm_campaign=RM+%7C+Canon+Image+Connect+%7C+Best+face+forward+%7C+Pre-Launch+%7C+B2B&utm_content=0_0_0_imageconnect_0_0_pixel&utm_term=%5BBusiness+On+Main+St%5D+Elevate+Your+Brand_CIC+-+Photographer-Carousel_2+@2x+%5BBest+Face+Forward%5D&fbclid=IwAR2cAj6rgrbjM6k9XJ1qdExCRyK93aLwJpWciEb8UDRd3gHtEQ3ztlPLSYg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Canon are successful.

Canon Creative Analysis: 

Canon placed a Image ad in 2020-06-19-2020-06-20, and got 77 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Canon Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  N/A
Language  N/A  Russian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Canon has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Canon Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-03-04-2020-06-20  2020-06-15-2020-06-20
During  2 days  109 days 6 days 
Like  77  35545  24
Share  0  657  3
Comment  1  681  0

Advertising effectiveness is a direct manifestation of advertising. Canon ‘s Top 1 ad received 77 likes, 0 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Canon, helping Canon to grasp the ad data more clearly.