Top Ads on Cancer Research UK

Cancer Research UK Background Introduction:

Cancer Research UK pioneers life-saving research to bring forward the day when all cancers are cured. http://po.st/Cancer_Research_UK

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cancer Research UK has been advertising and marketing on Facebook for many years. And Cancer Research UK has placed 201 of ads on the Facebook platform in the last month. In the past few years,Cancer Research UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cancer Research UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cancer Research UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cancer Research UK.

BigSpy

1.Cancer Research UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cancer Research UK  Cancer Research UK  Cancer Research UK
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cancer Research UK Marketing Objectives Analysis: 

Cancer Research UK has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cancer Research UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cancer Research UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help people like Heather  Read more about coronavirus and cancer Get your free fundraising kit 
Ad Copy Text  COVID-19 has slowed us down, but we will never stop. Help continue life-saving cancer research for p...  Due to coronavirus, fewer people are contacting their doctor about symptoms which could be cancer. E...  Help us beat cancer by fundraising for life-saving research today. Sign up to get started at home wi...
Link Description  Please donate today.  N/A  The choice is yours.
Website Link  ad.doubleclick.net  bit.ly  ad.doubleclick.net
CTA  DONATE_NOW  LEARN_MORE  SIGN_UP
Text Word Count 119  358  117
Like 939  7044  948

Cancer Research UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cancer Research UK Top 1 ads got 939 likes. Cancer Research UK uses a sentence with the finishing touch title: “Help people like Heather”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cancer Research UK shared 119 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cancer Research UK should continue to optimize the ad content.

3.Cancer Research UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-11-2020-06-20  2020-05-28-2020-06-18  2020-06-04-2020-06-18
Landing Page Link  https://www.cancerresearchuk.org/get-involved/donate?utm_source=cruk_socialmedia&utm_medium=Facebook&utm_campaign=IntCampaignB&utm_content=June1&dclid=CKKq76_EiuoCFa0BrQYdmCcIgQ  https://www.cancerresearchuk.org/about-cancer/cancer-in-general/coronavirus?utm_source=facebook_maincruk&utm_medium=cruksocialmedia&utm_campaign=coronavirus_and_cancer   https://www.cancerresearchuk.org/get-involved/do-your-own-fundraising/get-fundraising-pack?utm_source=fb_maincruk&utm_medium=cruksocialmedia&utm_campaign=FundRegMayJun2020&utm_content=BroadFemaleWk4_5&dclid=CLD-7NuG8-kCFdPSvAodsvIIxw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cancer Research UK are successful.

Cancer Research UK Creative Analysis: 

Cancer Research UK placed a Image ad in 2020-06-11-2020-06-20, and got 939 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cancer Research UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,Germany  United Kingdom,Romania  Indonesia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cancer Research UK has the best conversion in United Kingdom,Germany, and can advertise more in United Kingdom,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cancer Research UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-05-28-2020-06-18  2020-06-04-2020-06-18
During  10 days  22 days 15 days 
Like  939  7044  948
Share  65  1295  102
Comment  18  636  48

Advertising effectiveness is a direct manifestation of advertising. Cancer Research UK ‘s Top 1 ad received 939 likes, 65 shares, 18 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cancer Research UK, helping Cancer Research UK to grasp the ad data more clearly.