Top Ads on Canadian Association of Petroleum Producers (CAPP)

Canadian Association of Petroleum Producers (CAPP) Background Introduction:

CAPP is the voice of Canada's upstream oil, oil sands and natural gas industry.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Canadian Association of Petroleum Producers (CAPP) has been advertising and marketing on Facebook for many years. And Canadian Association of Petroleum Producers (CAPP) has placed 74 of ads on the Facebook platform in the last month. In the past few years,Canadian Association of Petroleum Producers (CAPP) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Canadian Association of Petroleum Producers (CAPP) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Canadian Association of Petroleum Producers (CAPP). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Canadian Association of Petroleum Producers (CAPP).

BigSpy

1.Canadian Association of Petroleum Producers (CAPP) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Canadian Association of Petroleum Producers (CAPP)  Canadian Association of Petroleum Producers (CAPP)  Canadian Association of Petroleum Producers (CAPP)
Page Categories  Organization  Organization  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Canadian Association of Petroleum Producers (CAPP) Marketing Objectives Analysis: 

Canadian Association of Petroleum Producers (CAPP) has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Canadian Association of Petroleum Producers (CAPP) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Canadian Association of Petroleum Producers (CAPP) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  What is ESG — and why does it matter?  PODCAST: Keeping Energy Workers Healthy and Safe During COVID-19 Pipelines Needed to Transport Growing Oil Production 
Ad Copy Text  no setting  no setting  no setting
Link Description  Today’s investors are aware that strong environment, social and governance (ESG) performance is increasingly linked with stronger operational performance and higher returns.  Energy is an essential service: we need it to keep our houses warm, power our lights and appliances, and maintain our transportation networks. As Canadians hunker down to meet the COVID-19 pandemic challenge, our oil and natural gas companies are implementing plans to keep workers and the public safe and healthy.  Video explainer that describes the potential for growing production of responsibly produced Canadian oil and natural gas to provide benefits to Canada—and the need for pipelines and competitive policies to make this happen.
Website Link  context.capp.ca  context.capp.ca  context.capp.ca
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Canadian Association of Petroleum Producers (CAPP) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Canadian Association of Petroleum Producers (CAPP) Top 1 ads got 0 likes. Canadian Association of Petroleum Producers (CAPP) uses a sentence with the finishing touch title: “What is ESG — and why does it matter?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Canadian Association of Petroleum Producers (CAPP) shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Canadian Association of Petroleum Producers (CAPP) should continue to optimize the ad content.

3.Canadian Association of Petroleum Producers (CAPP) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-14-2020-06-15  2020-05-20-2020-06-15  2020-04-15-2020-06-15
Landing Page Link  https://context.capp.ca/articles/2020/feature_oil-and-gas-101-esg?utm_source=Context&utm_medium=Internal+FB/IG+Ad&utm_campaign=Articles&utm_content=ESG+101  https://context.capp.ca/interviews/2020/podcast_stuart-carver-of-sandhurst-consulting-on-covid19?utm_source=Context&utm_medium=Internal+FB/IG+Ad&utm_campaign=Interviews&utm_content=Podcast+Stuart+Carver+Sandhurst+Consulting   https://context.capp.ca/articles/2018/video_2018-crude-oil-forecast?utm_source=Context&utm_medium=Internal+FB/IG+Ad&utm_campaign=Articles&utm_content=Why+Pipelines+Needed+to+Transport+Oil

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Canadian Association of Petroleum Producers (CAPP) are successful.

Canadian Association of Petroleum Producers (CAPP) Creative Analysis: 

Canadian Association of Petroleum Producers (CAPP) placed a Image ad in 2020-04-14-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Canadian Association of Petroleum Producers (CAPP) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Canadian Association of Petroleum Producers (CAPP) has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Canadian Association of Petroleum Producers (CAPP) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-15  2020-05-20-2020-06-15  2020-04-15-2020-06-15
During  63 days  27 days 62 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Canadian Association of Petroleum Producers (CAPP) ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 63 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Canadian Association of Petroleum Producers (CAPP), helping Canadian Association of Petroleum Producers (CAPP) to grasp the ad data more clearly.