Top Ads on Canada Post

Canada Post Background Introduction:

Share your experiences! Ask a question! Find out about Canada Post promos and products! Mon – Fri 9AM-5PM EST Francais: http://facebook.com/postescanada

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Canada Post has been advertising and marketing on Facebook for many years. And Canada Post has placed 377 of ads on the Facebook platform in the last month. In the past few years,Canada Post has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Canada Post on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Canada Post. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Canada Post.

BigSpy

1.Canada Post Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Canada Post  Canada Post  Canada Post
Page Categories  Organization  Organization  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Canada Post Marketing Objectives Analysis: 

Canada Post has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Canada Post best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Canada Post Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Think like an e-commerce leader.  Think like an e-commerce leader. Cuomo calls for Canada-to-New York City power line to deliver clean energy 
Ad Copy Text  How good is your e-commerce experience compared to that of Canada’s fastest-growing retailers? Get...  Anticipate the behaviour of today's online shoppers. Uncover critical insights and statistics in our...  no setting
Link Description  Expert tips are a click away.  Expert tips are a click away.  New York governor says investing now in major infrastructure projects, including energy and transportation, would accelerate economic growth
Website Link  www.canadapost.ca  www.canadapost.ca  business.financialpost.com
CTA  DOWNLOAD  LEARN_MORE  LEARN_MORE
Text Word Count 149  124  0
Like 307  32  0

Canada Post Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Canada Post Top 1 ads got 307 likes. Canada Post uses a sentence with the finishing touch title: “Think like an e-commerce leader.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Canada Post shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Canada Post should continue to optimize the ad content.

3.Canada Post Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-05-2020-06-20  2020-05-05-2020-06-20  2020-05-29-2020-06-20
Landing Page Link  https://www.canadapost.ca/cpo/mc/app/personal/miniforms/eMerchant-eBook.jsf?LOCALE=en&ecid=social_pdn_lg_10559&fbclid=IwAR1xyAosDlSI8Ymx7Sp0dDY0JZvmgXb46oOVEr4zGS4oD_YYks8WKsHsbng  https://www.canadapost.ca/blogs/business/ecommerce/the-2020-canadian-e-commerce-report-a-snapshot-of-our-unique-insights-infographic/?ecid=social_pdn_ih_1459&fbclid=IwAR1VBgmfa7_Bd-l-sZbmh_OzBGeWbcX4I5nGQWhPzEOjnRA5cVJNnp46rMo   https://business.financialpost.com/commodities/energy/cuomo-calls-for-canada-to-nyc-power-line-to-deliver-clean-energy

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Canada Post are successful.

Canada Post Creative Analysis: 

Canada Post placed a Image ad in 2020-05-05-2020-06-20, and got 307 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Canada Post Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Canada Post has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Canada Post Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-06-20  2020-05-05-2020-06-20  2020-05-29-2020-06-20
During  47 days  47 days 23 days 
Like  307  32  0
Share  60  6  0
Comment  163  13  0

Advertising effectiveness is a direct manifestation of advertising. Canada Post ‘s Top 1 ad received 307 likes, 60 shares, 163 comments in just 47 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Canada Post, helping Canada Post to grasp the ad data more clearly.