Top Ads on Canada Goose

Canada Goose Background Introduction:

Luxury apparel informed by the demands of the Arctic. Proudly Canadian since 1957.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Canada Goose has been advertising and marketing on Facebook for many years. And Canada Goose has placed 156 of ads on the Facebook platform in the last month. In the past few years,Canada Goose has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Canada Goose on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Canada Goose. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Canada Goose.

BigSpy

1.Canada Goose Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Canada Goose  Canada Goose  Canada Goose
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Canada Goose Marketing Objectives Analysis: 

Canada Goose has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Canada Goose best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Canada Goose Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Visitaci in Via della Spiga 18, Angolo Via Sant’Andrea  N/A Freestyle It 
Ad Copy Text  We’re open again in London  Free Delivery & 60 Day Returns  Lightweight, warm, and made for layering.
Link Description  N/A  N/A  
Website Link  www.canadagoose.com  www.canadagoose.com  www.canadagoose.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 28  30  41
Like 0  0  47

Canada Goose Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Canada Goose Top 1 ads got 0 likes. Canada Goose uses a sentence with the finishing touch title: “Visitaci in Via della Spiga 18, Angolo Via Sant’Andrea”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Canada Goose shared 28 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Canada Goose should continue to optimize the ad content.

3.Canada Goose Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-09-2020-06-17  2020-04-30-2020-05-28  2020-05-08-2020-05-18
Landing Page Link  https://www.canadagoose.com/uk/en/london-store.html?utm_campaign=sp20-uk-br&utm_source=facebook&utm_medium=psoc&utm_content=storeopening  https://www.canadagoose.com/ca/en/home-page?utm_campaign=fy21-ca-dgdpa&utm_content=allproducts-Unicloth-en&utm_medium=psoc&utm_source=Facebook   https://www.canadagoose.com/us/en/shop/women/outerwear/vests/?utm_campaign=sp20-us-br&utm_source=facebook&utm_medium=psoc&utm_content=spring

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Canada Goose are successful.

Canada Goose Creative Analysis: 

Canada Goose placed a Carousel ad in 2020-06-09-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Canada Goose Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  Canada
Language  Italian  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Canada Goose has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Canada Goose Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-17  2020-04-30-2020-05-28  2020-05-08-2020-05-18
During  9 days  29 days 11 days 
Like  0  0  47
Share  0  0  4
Comment  0  0  10

Advertising effectiveness is a direct manifestation of advertising. Canada Goose ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Canada Goose, helping Canada Goose to grasp the ad data more clearly.