Top Ads on CanTeen Australia

CanTeen Australia Background Introduction:

CanTeen supports young people (aged 12-25) when cancer turns their world upside down.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CanTeen Australia has been advertising and marketing on Facebook for many years. And CanTeen Australia has placed 53 of ads on the Facebook platform in the last month. In the past few years,CanTeen Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CanTeen Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CanTeen Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CanTeen Australia.

BigSpy

1.CanTeen Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CanTeen Australia  CanTeen Australia  CanTeen Australia
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

CanTeen Australia Marketing Objectives Analysis: 

CanTeen Australia has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CanTeen Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CanTeen Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Canteen Australia  Dealing with cancer is bad enough. Dealing with it now, is even harder. Canteen Australia 
Ad Copy Text  Cancer changes everything. Connect with someone who gets it.  Connect with someone who knows exactly what you’re going through.  Cancer changes everything. Connect with someone who gets it.
Link Description  N/A  Visit canteenconnect.org.au today  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.canteen.org.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 60  67  60
Like 119  153  113

CanTeen Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CanTeen Australia Top 1 ads got 119 likes. CanTeen Australia uses a sentence with the finishing touch title: “Canteen Australia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CanTeen Australia shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CanTeen Australia should continue to optimize the ad content.

3.CanTeen Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-05-17-2020-06-20  2020-05-13-2020-06-18  2020-05-17-2020-06-18
Landing Page Link  https://canteenconnect.org/?utm_source=facebook-&-instagram&utm_medium=social&utm_campaign=canteen-au_2020_rapid-&utm_content=consideration---yp---lal-of-retargeting-of-page-&utm_term=1:1-carousel-  https://canteenconnect.org/?utm_source=facebook-&-instagram&utm_medium=social&utm_campaign=canteen-au_2020_rapid-&utm_content=conversions---yp---lal-of-retargeting-wesbite&utm_term=1:1-static-link   https://www.canteen.org.au/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CanTeen Australia are successful.

CanTeen Australia Creative Analysis: 

CanTeen Australia placed a Carousel ad in 2020-05-17-2020-06-20, and got 119 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CanTeen Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam,Nepal  Australia  Nepal,Vietnam
Language  Dutch  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CanTeen Australia has the best conversion in Vietnam,Nepal, and can advertise more in Vietnam,Nepal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CanTeen Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-20  2020-05-13-2020-06-18  2020-05-17-2020-06-18
During  35 days  37 days 33 days 
Like  119  153  113
Share  5  1  5
Comment  1  3  1

Advertising effectiveness is a direct manifestation of advertising. CanTeen Australia ‘s Top 1 ad received 119 likes, 5 shares, 1 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CanTeen Australia, helping CanTeen Australia to grasp the ad data more clearly.