Top Ads on Campings.com

Campings.com Background Introduction:

Bonjour à tous ! Bienvenue sur la page de tous les fans de #camping Partage des bons plans, infos pratiques, moments de #convivialité

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Campings.com has been advertising and marketing on Facebook for many years. And Campings.com has placed 18 of ads on the Facebook platform in the last month. In the past few years,Campings.com has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Campings.com on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Campings.com. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Campings.com.

BigSpy

1.Campings.com Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Campings.com  Campings.com  Campings.com
Page Categories  Campground  Campground  Campground
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Campings.com Marketing Objectives Analysis: 

Campings.com has been operating in Campground for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Campings.com best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Campings.com Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Juin, Juillet, Août dès 109 € les 7 jours  Les meilleurs campings dans le Var : TOP 20 Les meilleurs campings en Espagne : TOP 20 
Ad Copy Text  ???? VENTE FLASH ???? Profitez des meilleurs campings en accès direct à la plage, pour vos vacance...   INCROYABLE ! Retrouvez les 20 campings incontournables dans le Var ! ☀ Détendez-vous au soleil...   INCROYABLE ! Retrouvez les 20 campings incontournables d'Espagne ! Détendez-vous au soleil dès...
Link Description  Pour vos prochaines vacances, réservez dans un de nos campings en bord de mer, sélectionné par nos experts et nos clients. Partez l'esprit tranquille et à petit prix : dès 109 € la semaine !  Découvrez notre sélection des meilleurs campings dans le Var. En réservant dans ce département, vous passerez à coup sûr un séjour inoubliable, riche en découvertes et en rencontres !  Découvrez notre sélection des meilleurs campings en Aquitaine. En réservant dans ce département, vous passerez à coup sûr un séjour inoubliable, riche en découvertes et en rencontres !
Website Link  www.campings.com  www.campings.com  www.campings.com
CTA  GET_OFFER  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 218  127  125
Like 14  0  0

Campings.com Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Campings.com Top 1 ads got 14 likes. Campings.com uses a sentence with the finishing touch title: “Juin, Juillet, Août dès 109 € les 7 jours”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Campings.com shared 218 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Campings.com should continue to optimize the ad content.

3.Campings.com Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-06-11-2019-12-18  2019-04-01-2019-05-09  2019-04-01-2019-05-09
Landing Page Link  https://www.campings.com/fr/landing/vente-flash-speciale-acces-direct-a-la-plage?utm_source=FBK&utm_medium=BAN&utm_campaign=UNIVERSCAMPING_VF_LANDING_DIRECTPLAGE_DESKTOP_IMAGE_FILS_ALL_CPC_27mai19  https://www.campings.com/fr/landing/campings-dans-le-var-top-20?utm_source=FBK&utm_medium=BAN&utm_campaign=RTG_VISI_DESTI_LANDING_TOP20VAR_DESKTOP_IMAGE_FILS_ALL_CPC_02avr2019   https://www.campings.com/fr/landing/campings-en-espagne-top-20?utm_source=FBK&utm_medium=BAN&utm_campaign=RTG_VISI_DESTI_LANDING_TOP20ESPAGNE_DESKTOP_IMAGE_FILS_ALL_CPC_02avr2019

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Campings.com are successful.

Campings.com Creative Analysis: 

Campings.com placed a Image ad in 2019-06-11-2019-12-18, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Campings.com Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Campings.com has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Campings.com Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-11-2019-12-18  2019-04-01-2019-05-09  2019-04-01-2019-05-09
During  191 days  39 days 39 days 
Like  14  0  0
Share  16  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Campings.com ‘s Top 1 ad received 14 likes, 16 shares, 0 comments in just 191 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Campings.com, helping Campings.com to grasp the ad data more clearly.