Top Ads on CamScanner UA

CamScanner UA Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CamScanner UA has been advertising and marketing on Facebook for many years. And CamScanner UA has placed 34 of ads on the Facebook platform in the last month. In the past few years,CamScanner UA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CamScanner UA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CamScanner UA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CamScanner UA.

BigSpy

1.CamScanner UA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CamScanner UA  CamScanner UA  CamScanner UA
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CamScanner UA Marketing Objectives Analysis: 

CamScanner UA has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CamScanner UA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CamScanner UA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CamScanner: PDF Scanner App  CamScanner: PDF Scanner App CamScanner UA 
Ad Copy Text  CAMSCANNER: How to convert photos into pdf files?  CAMSCANNER: How to convert photos into pdf files?  CAMSCANNER: How to convert photos into pdf files?
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 49  49  49
Like 438  3566  975

CamScanner UA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CamScanner UA Top 1 ads got 438 likes. CamScanner UA uses a sentence with the finishing touch title: “CamScanner: PDF Scanner App”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CamScanner UA shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CamScanner UA should continue to optimize the ad content.

3.CamScanner UA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-26-2020-06-04  2019-11-14-2020-06-03  2020-03-26-2020-06-03
Landing Page Link  http://itunes.apple.com/app/id388627783  https://itunes.apple.com/app/id388627783   http://itunes.apple.com/app/id388627783

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CamScanner UA are successful.

CamScanner UA Creative Analysis: 

CamScanner UA placed a Video ad in 2020-03-26-2020-06-04, and got 438 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CamScanner UA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CamScanner UA has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CamScanner UA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-26-2020-06-04  2019-11-14-2020-06-03  2020-03-26-2020-06-03
During  71 days  203 days 70 days 
Like  438  3566  975
Share  26  163  48
Comment  9  34  22

Advertising effectiveness is a direct manifestation of advertising. CamScanner UA ‘s Top 1 ad received 438 likes, 26 shares, 9 comments in just 71 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CamScanner UA, helping CamScanner UA to grasp the ad data more clearly.