Top Ads on Calzedonia

Calzedonia Background Introduction:

Welcome to Calzedonia official fan page! Products and inspirations about tights, hosiery and beachwear. Visit our website Customer Care: Monday – Saturday from 8.00 to 20.00 (GMT +1)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Calzedonia has been advertising and marketing on Facebook for many years. And Calzedonia has placed 355 of ads on the Facebook platform in the last month. In the past few years,Calzedonia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Calzedonia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Calzedonia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Calzedonia.


1.Calzedonia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Calzedonia  Calzedonia  Calzedonia
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Calzedonia Marketing Objectives Analysis: 

Calzedonia has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Calzedonia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Calzedonia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Calzedonia  The Crinkle Collection The Arrival 
Ad Copy Text  -  Young, colorful, trendy: the perfect look for the sunnier days ahead, the “never without” bikini...  Hello Summer! H στιγμή που περίμενες ήρθε, κάνε μια βουτιά στη...
Link Description  N/A  Young, colorful, trendy: the perfect look for the sunnier days ahead, the “never without” bikini!  Charlotte & Giulia
Website Link
Text Word Count 196  101  137
Like 762  127  374

Calzedonia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Calzedonia Top 1 ads got 762 likes. Calzedonia uses a sentence with the finishing touch title: “Calzedonia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Calzedonia shared 196 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Calzedonia should continue to optimize the ad content.

3.Calzedonia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-06-10-2020-06-18  2020-06-04-2020-06-18  2020-06-10-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Calzedonia are successful.

Calzedonia Creative Analysis: 

Calzedonia placed a Carousel ad in 2020-06-10-2020-06-18, and got 762 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Calzedonia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  China  Greece
Language  Italian  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Calzedonia has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Calzedonia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-06-04-2020-06-18  2020-06-10-2020-06-18
During  9 days  15 days 9 days 
Like  762  127  374
Share  6  4  4
Comment  2  1  0

Advertising effectiveness is a direct manifestation of advertising. Calzedonia ‘s Top 1 ad received 762 likes, 6 shares, 2 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Calzedonia, helping Calzedonia to grasp the ad data more clearly.