Top Ads on CalmiGo

CalmiGo Background Introduction:

CalmiGo is a drug-free device providing immediate calm for moments of distress, anxiousness, and stress

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CalmiGo has been advertising and marketing on Facebook for many years. And CalmiGo has placed 58 of ads on the Facebook platform in the last month. In the past few years,CalmiGo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CalmiGo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CalmiGo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CalmiGo.


1.CalmiGo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CalmiGo  CalmiGo  CalmiGo
Page Categories  Health & Wellness Website  Health & Wellness Website  Health & Wellness Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

CalmiGo Marketing Objectives Analysis: 

CalmiGo has been operating in Health & Wellness Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CalmiGo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CalmiGo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try Calmigo Risk-Free for 30 Days - Get yours now!  Calm down anywhere, anytime with CalmiGo Calm down anywhere, anytime with CalmiGo 
Ad Copy Text  Anxiety & Panic attacks are always disruptive. CalmiGo can help you relax & calm in less than 3 minu...  Anxiety and PTSD can become debilitating. Elena Breese, a Boston Marathon terrorist attack survivor,...  no setting
Link Description  CalmiGo’s patented technology is with you on-the-go, discreetly, helping you to effortlessly achieve relaxation through 4 senses, instantly restoring calm in a way that’s personalized to your unique needs.  Drug-free relief in as little as 3 minutes!  Drug-free relief in as little as 3 minutes!
Website Link
Text Word Count 769  123  0
Like 614  2  0

CalmiGo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CalmiGo Top 1 ads got 614 likes. CalmiGo uses a sentence with the finishing touch title: “Try Calmigo Risk-Free for 30 Days - Get yours now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CalmiGo shared 769 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CalmiGo should continue to optimize the ad content.

3.CalmiGo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-04-08-2020-06-20  2020-06-16-2020-06-18  2020-02-13-2020-06-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CalmiGo are successful.

CalmiGo Creative Analysis: 

CalmiGo placed a Image ad in 2020-04-08-2020-06-20, and got 614 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CalmiGo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CalmiGo has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CalmiGo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-06-20  2020-06-16-2020-06-18  2020-02-13-2020-06-10
During  74 days  3 days 119 days 
Like  614  2  0
Share  274  2  0
Comment  248  0  0

Advertising effectiveness is a direct manifestation of advertising. CalmiGo ‘s Top 1 ad received 614 likes, 274 shares, 248 comments in just 74 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CalmiGo, helping CalmiGo to grasp the ad data more clearly.