Top Ads on Calm Español

Calm Español Background Introduction:

Bienvenido al Mundo de la Calma. Vivir atentamente. Duerme mejor. Respira mas profundo

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Calm Español has been advertising and marketing on Facebook for many years. And Calm Español has placed 123 of ads on the Facebook platform in the last month. In the past few years,Calm Español has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Calm Español on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Calm Español. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Calm Español.

BigSpy

1.Calm Español Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Calm Español  Calm Español  Calm Español
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Calm Español Marketing Objectives Analysis: 

Calm Español has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Calm Español best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Calm Español Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  La aplicación del año  La aplicación del año La aplicación del año 
Ad Copy Text  Con solo 10 minutos por día, puedes empezar a transformar tu sensación de bienestar.  Con solo 10 minutos por día, puedes empezar a transformar tu sensación de bienestar.  Con solo 10 minutos por día, puedes empezar a transformar tu sensación de bienestar.
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 86  86  86
Like 22  1611  3756

Calm Español Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Calm Español Top 1 ads got 22 likes. Calm Español uses a sentence with the finishing touch title: “La aplicación del año”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Calm Español shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Calm Español should continue to optimize the ad content.

3.Calm Español Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-01-10-2020-06-20  2020-04-27-2020-06-20  2020-04-15-2020-06-18
Landing Page Link  http://itunes.apple.com/app/id571800810  http://itunes.apple.com/app/id571800810   http://itunes.apple.com/app/id571800810

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Calm Español are successful.

Calm Español Creative Analysis: 

Calm Español placed a Video ad in 2020-01-10-2020-06-20, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Calm Español Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Uzbekistan,Solomon Is,Armenia...  El Salvador,Costa Rica,Guatemala...  Chile,Bulgaria,Costa Rica...
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Calm Español has the best conversion in Uzbekistan,Solomon Is,Armenia..., and can advertise more in Uzbekistan,Solomon Is,Armenia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Calm Español Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-10-2020-06-20  2020-04-27-2020-06-20  2020-04-15-2020-06-18
During  163 days  55 days 65 days 
Like  22  1611  3756
Share  7  475  1218
Comment  0  62  217

Advertising effectiveness is a direct manifestation of advertising. Calm Español ‘s Top 1 ad received 22 likes, 7 shares, 0 comments in just 163 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Calm Español, helping Calm Español to grasp the ad data more clearly.