Top Ads on Calltouch

Calltouch Background Introduction:

Сервис сквозной аналитики, коллтрекинга и управления рекламой

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Calltouch has been advertising and marketing on Facebook for many years. And Calltouch has placed 76 of ads on the Facebook platform in the last month. In the past few years,Calltouch has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Calltouch on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Calltouch. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Calltouch.

BigSpy

1.Calltouch Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Calltouch  Calltouch  Calltouch
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Calltouch Marketing Objectives Analysis: 

Calltouch has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Calltouch best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Calltouch Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Успейте зарегистрироваться  10 секретов эффективного маркетинга: Dacha Edition Успейте зарегистрироваться 
Ad Copy Text  Спикеры: МТС, Яндекс, ВКонтакте, JivoSite, Calltouch, Mindbox, Albato, Leve...  Онлайн-интенсив «10 секретов эффективного маркетинга: D...  Спикеры: МТС, Яндекс, ВКонтакте, JivoSite, Calltouch, Mindbox, Albato, Leve...
Link Description  Как развивать интернет-магазин и делать маркетинг, который работает  ‏غير ذلك‏  N/A
Website Link  event.calltouch.ru  www.facebook.com  event.calltouch.ru
CTA  SIGN_UP  EVENT_RSVP  SIGN_UP
Text Word Count 116  1619  116
Like 2  31  0

Calltouch Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Calltouch Top 1 ads got 2 likes. Calltouch uses a sentence with the finishing touch title: “Успейте зарегистрироваться”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Calltouch shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Calltouch should continue to optimize the ad content.

3.Calltouch Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-14-2020-06-18  2020-05-26-2020-06-16  2020-06-14-2020-06-15
Landing Page Link  https://event.calltouch.ru/ecom_june2020/?utm_source=facebook&utm_medium=cpc&utm_campaign=Intensive.ecom_cpa_ret&ct_fb=%7B%7Bcampaign.id%7D%7D_%7B%7Badset.id%7D%7D_%7B%7Bad.id%7D%7D  https://www.facebook.com/269705479777178/posts/2972722939475405/   https://event.calltouch.ru/ecom_june2020/?utm_source=facebook&utm_medium=cpc&utm_campaign=Intensive.ecom_cpa_ret&ct_fb=%7B%7Bcampaign.id%7D%7D_%7B%7Badset.id%7D%7D_%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Calltouch are successful.

Calltouch Creative Analysis: 

Calltouch placed a Image ad in 2020-06-14-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Calltouch Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Arabic  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Calltouch has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Calltouch Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-05-26-2020-06-16  2020-06-14-2020-06-15
During  5 days  22 days 2 days 
Like  2  31  0
Share  0  0  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Calltouch ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Calltouch, helping Calltouch to grasp the ad data more clearly.