Top Ads on Call of Duty

Call of Duty Background Introduction:

Official Call of Duty® Facebook page. PEGI 18+ (Blood and Gore, Intense Violence, Strong Language and Drug Reference)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Call of Duty has been advertising and marketing on Facebook for many years. And Call of Duty has placed 2712 of ads on the Facebook platform in the last month. In the past few years,Call of Duty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Call of Duty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Call of Duty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Call of Duty.


1.Call of Duty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Call of Duty  Call of Duty  Call of Duty
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Call of Duty Marketing Objectives Analysis: 

Call of Duty has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Call of Duty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Call of Duty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Call of Duty: Warzone  Call of Duty: Warzone Call of Duty: Warzone 
Ad Copy Text  La Temporada 4 llegó. Operadores clasicos, nuevos mapas, nuevas armas. Nuevas formas de mostrar tu ...  La Temporada 4 está aquí. Nuevos operadores. Nuevos mapas. Nuevas armas. Nuevas formas de demostra...  Saison 4 ist da. Neue Operator. Neue Maps. Neue Waffen. Neue Arten, euer Können zu zeigen.
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 110  113  91
Like 88  115  596

Call of Duty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Call of Duty Top 1 ads got 88 likes. Call of Duty uses a sentence with the finishing touch title: “Call of Duty: Warzone”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Call of Duty shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Call of Duty should continue to optimize the ad content.

3.Call of Duty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-19-2020-06-20  2020-06-15-2020-06-20  2020-06-15-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Call of Duty are successful.

Call of Duty Creative Analysis: 

Call of Duty placed a Video ad in 2020-06-19-2020-06-20, and got 88 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Call of Duty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Spain  Romania,Turkey,Germany
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Call of Duty has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Call of Duty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-06-15-2020-06-20  2020-06-15-2020-06-20
During  2 days  6 days 6 days 
Like  88  115  596
Share  7  14  57
Comment  3  4  87

Advertising effectiveness is a direct manifestation of advertising. Call of Duty ‘s Top 1 ad received 88 likes, 7 shares, 3 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Call of Duty, helping Call of Duty to grasp the ad data more clearly.