Top Ads on California Water Service
California Water Service Background Introduction:
Welcome to the official Facebook page of California Water Service (Cal Water) www.calwater.com. "Like" us to stay updated on announcements, updates, conservation tips, and more! For emergencies, please call your local Customer Center (see below).
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
California Water Service has been advertising and marketing on Facebook for many years. And California Water Service has placed 17 of ads on the Facebook platform in the last month. In the past few years,California Water Service has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for California Water Service on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for California Water Service. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from California Water Service.
1.California Water Service Top 3 Ads Basic Understanding
|Name||California Water Service||California Water Service||California Water Service|
|Page Categories||Public Utility Company||Public Utility Company||Public Utility Company|
California Water Service Marketing Objectives Analysis:
California Water Service has been operating in Public Utility Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. California Water Service best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.California Water Service Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||N/A||We’re all in this together.||N/A|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||N/A||Every day, but especially during these times, we are thankful for our essential team members who are dedicated to delivering safe, reliable water service to our community, and all other essential workers who are there for us during this time.||N/A|
|Text Word Count||0||0||0|
California Water Service Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. California Water Service Top 1 ads got 0 likes. California Water Service uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. California Water Service shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. California Water Service should continue to optimize the ad content.
3.California Water Service Top 3 Ads Creative Selection
|Landing Page Link||https://www.calwater.com/covid19/essential-employees/||https://www.calwater.com/covid19/essential-employees/||https://www.calwater.com/covid19/essential-employees/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by California Water Service are successful.
California Water Service Creative Analysis:
California Water Service placed a Others ad in 2020-06-01-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.California Water Service Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
California Water Service has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.California Water Service Top 3 Ads Performance Display
|During||18 days||32 days||18 days|
Advertising effectiveness is a direct manifestation of advertising. California Water Service ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 18 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for California Water Service, helping California Water Service to grasp the ad data more clearly.