Top Ads on California Academy of Sciences

California Academy of Sciences Background Introduction:

Exploring, explaining and sustaining life since 1853. Follow us on Twitter @calacademy.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

California Academy of Sciences has been advertising and marketing on Facebook for many years. And California Academy of Sciences has placed 38 of ads on the Facebook platform in the last month. In the past few years,California Academy of Sciences has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for California Academy of Sciences on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for California Academy of Sciences. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from California Academy of Sciences.

BigSpy

1.California Academy of Sciences Top 3 Ads Basic Understanding

   top1  top2  top3
Name  California Academy of Sciences  California Academy of Sciences  California Academy of Sciences
Page Categories  Science Museum  Performance & Event Venue  Science Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

California Academy of Sciences Marketing Objectives Analysis: 

California Academy of Sciences has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. California Academy of Sciences best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.California Academy of Sciences Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pocket Penguins: Free Waddles, 24/7 ❤️❤️  NightSchool: How To Design a Coral Reef Pocket Penguins: Free Waddles, 24/7 ❤️ 
Ad Copy Text  Need a little company? We highly recommend a whole colony of waddling, splashing, African penguins! ...  How do you create a digital coral reef so large and complex it will fill a 75-ft. dome screen? Lear...  Need company? We recommend an entire colony of waddling, splashing, African penguins! Free for iPhon...
Link Description  N/A  Film · 871 people  N/A
Website Link  play.google.com  www.facebook.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  EVENT_RSVP  INSTALL_MOBILE_APP
Text Word Count 172  324  161
Like 1807  80  3154

California Academy of Sciences Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. California Academy of Sciences Top 1 ads got 1807 likes. California Academy of Sciences uses a sentence with the finishing touch title: “Pocket Penguins: Free Waddles, 24/7 ❤️❤️”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. California Academy of Sciences shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. California Academy of Sciences should continue to optimize the ad content.

3.California Academy of Sciences Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-13-2020-05-31  2020-05-26-2020-05-27  2020-03-28-2020-05-25
Landing Page Link  http://play.google.com/store/apps/details?id=air.pocketpenguins  https://www.facebook.com/casnightlife/?_sref_=10158094081708190&refid=28&_ft_=adid.6199091948482%3Aqid.6831713439733928938%3Amf_story_key.5296367895250028042%3Ais_sponsored.1%3Aei.AI%40AQJTZw5IiEtKX10wMu_g-V5JFbNMmSsIkygZPfHApsVtE1MzPpq3AYfjWjIoNIq9sYp9UgBWj1FjIkthEsZgPWYf%3Atop_level_post_id.10158094081713190%3Acontent_owner_id_new.45502198189%3Acall_to_action_type.EVENT_RSVP%3Apage_id.45502198189%3Asrc.22%3Astory_location.5%3Astory_attachment_style.event%3Aview_time.1590632237%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.45502198189%3Apage_insights.%7B%2245502198189%22%3A%7B%22page_id%22%3A45502198189%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A45502198189%2C%22dm%22%3A%7B%22isShare%22%3A1%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1590534637%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B10158094081713190%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A45502198189%2C%22page_id%22%3A45502198189%2C%22post_id%22%3A10158094081713190%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=C-R   http://itunes.apple.com/app/id444756994

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by California Academy of Sciences are successful.

California Academy of Sciences Creative Analysis: 

California Academy of Sciences placed a Image ad in 2020-05-13-2020-05-31, and got 1807 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.California Academy of Sciences Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

California Academy of Sciences has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.California Academy of Sciences Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-05-31  2020-05-26-2020-05-27  2020-03-28-2020-05-25
During  19 days  2 days 59 days 
Like  1807  80  3154
Share  602  0  906
Comment  298  5  315

Advertising effectiveness is a direct manifestation of advertising. California Academy of Sciences ‘s Top 1 ad received 1807 likes, 602 shares, 298 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for California Academy of Sciences, helping California Academy of Sciences to grasp the ad data more clearly.