Top Ads on California State Local News

California State Local News Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

California State Local News has been advertising and marketing on Facebook for many years. And California State Local News has placed 142 of ads on the Facebook platform in the last month. In the past few years,California State Local News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for California State Local News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for California State Local News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from California State Local News.

BigSpy

1.California State Local News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  California State Local News  California State Local News  California State Local News
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

California State Local News Marketing Objectives Analysis: 

California State Local News has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. California State Local News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.California State Local News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Breaking news from California!  Breaking news from Mariposa! Breaking news from Albany! 
Ad Copy Text  California News: Stimulus check 2020 : Round 2 , eligibility , application , schedule and direct dep...  Mariposa News: Mariposa County Daily Sheriff and Booking Report for Monday, June 8, 2020. Install ne...  Albany News: Coast Guard Rescues 2 From Sinking Sailboat Off Point Richmond. Install news app truste...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 192  174  159
Like 1566  1  0

California State Local News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. California State Local News Top 1 ads got 1566 likes. California State Local News uses a sentence with the finishing touch title: “Breaking news from California!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. California State Local News shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. California State Local News should continue to optimize the ad content.

3.California State Local News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-18  2020-06-09-2020-06-13  2020-06-09-2020-06-12
Landing Page Link  https://itunes.apple.com/hu/app/local-buzz-what-is-happening/id1132762804  http://itunes.apple.com/app/id1132762804   https://itunes.apple.com/hu/app/local-buzz-what-is-happening/id1132762804

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by California State Local News are successful.

California State Local News Creative Analysis: 

California State Local News placed a Image ad in 2020-06-02-2020-06-18, and got 1566 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.California State Local News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

California State Local News has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.California State Local News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-06-09-2020-06-13  2020-06-09-2020-06-12
During  17 days  5 days 4 days 
Like  1566  1  0
Share  483  0  0
Comment  235  0  0

Advertising effectiveness is a direct manifestation of advertising. California State Local News ‘s Top 1 ad received 1566 likes, 483 shares, 235 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for California State Local News, helping California State Local News to grasp the ad data more clearly.