Top Ads on California Lottery

California Lottery Background Introduction:

California Lottery's official fan page. Visit our website @ calottery.com. Follow @calottery on Twitter and Instagram @calottery

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

California Lottery has been advertising and marketing on Facebook for many years. And California Lottery has placed 77 of ads on the Facebook platform in the last month. In the past few years,California Lottery has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for California Lottery on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for California Lottery. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from California Lottery.

BigSpy

1.California Lottery Top 3 Ads Basic Understanding

   top1  top2  top3
Name  California Lottery  California Lottery  California Lottery
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

California Lottery Marketing Objectives Analysis: 

California Lottery has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. California Lottery best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.California Lottery Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  California Lottery  California Lottery California Lottery 
Ad Copy Text  Tomorrow’s Mega Millions jackpot is $202 Million. And that only means one thing: Play now!  Don’t forget to put a Mega Millions ticket on your shopping list. Tonight's jackpot is $187 Millio...  Any old reminder won’t do, so here’s a great big one: Tonight’s Mega Millions jackpot is $168 ...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 92  102  118
Like 880  73  460

California Lottery Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. California Lottery Top 1 ads got 880 likes. California Lottery uses a sentence with the finishing touch title: “California Lottery”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. California Lottery shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. California Lottery should continue to optimize the ad content.

3.California Lottery Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-07-2020-02-10  2020-02-05-2020-02-07  2020-01-31-2020-02-04
Landing Page Link  https://www.facebook.com/calottery/videos/761047171038205/  https://www.facebook.com/54896089647/posts/10157850466894648/   https://www.facebook.com/calottery/videos/761047171038205/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by California Lottery are successful.

California Lottery Creative Analysis: 

California Lottery placed a Video ad in 2020-02-07-2020-02-10, and got 880 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.California Lottery Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

California Lottery has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.California Lottery Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-07-2020-02-10  2020-02-05-2020-02-07  2020-01-31-2020-02-04
During  4 days  3 days 5 days 
Like  880  73  460
Share  40  1  22
Comment  78  2  22

Advertising effectiveness is a direct manifestation of advertising. California Lottery ‘s Top 1 ad received 880 likes, 40 shares, 78 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for California Lottery, helping California Lottery to grasp the ad data more clearly.