Top Ads on Calibre

Calibre Background Introduction:

www.calibre.com.au Australia's leading menswear brand, Calibre is known for its signature tailoring, innovative design and quality fabrics.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Calibre has been advertising and marketing on Facebook for many years. And Calibre has placed 86 of ads on the Facebook platform in the last month. In the past few years,Calibre has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Calibre on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Calibre. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Calibre.

BigSpy

1.Calibre Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Calibre  Calibre  Calibre
Page Categories  Real Estate Agent  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

Calibre Marketing Objectives Analysis: 

Calibre has been operating in Real Estate Agent for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Calibre best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Calibre Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mehran Gholami  N/A N/A 
Ad Copy Text  Landlords : Have you had sleepless nights about the management of your property during uncertain tim...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.calibre.com.au  www.calibre.com.au
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 174  0  0
Like 8  0  0

Calibre Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Calibre Top 1 ads got 8 likes. Calibre uses a sentence with the finishing touch title: “Mehran Gholami”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Calibre shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Calibre should continue to optimize the ad content.

3.Calibre Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-18-2020-06-18  2020-05-31-2020-06-14  2020-03-15-2020-06-14
Landing Page Link  https://www.facebook.com/Calibre.Real.Estate/?_sref_=10158589251567318&refid=7&_ft_=adid.23845018784960310:qid.6839751655605695442:mf_story_key.-4846594628790280688:is_sponsored.1:ei.AI@AQLEMrxdlhunEleTEbw_SQB8BRcLhymWuKOAYU8t0jzSEm5nEFm_xRx3kGBbopemAy3VljEfhrXbiIu-K0yTrVuj:top_level_post_id.10158589251572318:content_owner_id_new.190626012317:page_id.190626012317:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592503780:filter.h_nor:tds_flgs.3:actrs.190626012317:page_insights.%7B%22190626012317%22:%7B%22page_id%22:190626012317,%22page_id_type%22:%22page%22,%22actor_id%22:190626012317,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592475510,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158589251572318%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:190626012317,%22page_id%22:190626012317,%22post_id%22:10158589251572318,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.calibre.com.au/collections/new-arrivals   https://www.calibre.com.au/collections/new-arrivals

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Calibre are successful.

Calibre Creative Analysis: 

Calibre placed a Image ad in 2020-06-18-2020-06-18, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Calibre Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Australia
Language  Indonesian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Calibre has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Calibre Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-05-31-2020-06-14  2020-03-15-2020-06-14
During  1 days  15 days 92 days 
Like  8  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Calibre ‘s Top 1 ad received 8 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Calibre, helping Calibre to grasp the ad data more clearly.