Top Ads on Calabash Bistro

Calabash Bistro Background Introduction:

It is our vision to provide dynamic and flavourful Caribbean food in a healthy and creative atmosphere. "The Calabash is a vessel that supports food, drink, art, and music."

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Calabash Bistro has been advertising and marketing on Facebook for many years. And Calabash Bistro has placed 2 of ads on the Facebook platform in the last month. In the past few years,Calabash Bistro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Calabash Bistro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Calabash Bistro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Calabash Bistro.

BigSpy

1.Calabash Bistro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Calabash Bistro  Calabash Bistro  Calabash Bistro
Page Categories  Jamaican Restaurant  Jamaican Restaurant  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Calabash Bistro Marketing Objectives Analysis: 

Calabash Bistro has been operating in Jamaican Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Calabash Bistro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Calabash Bistro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Just Excuse the Incredible Taste  You Deserve the Best Dine in Vancouver
Ad Copy Text  Still remember your last dine in with us? Sorry, it can be replaced. Come here to Drink ????, Dance...  Hey, ‍♂️ Ever been to Calabash Bistro? Not Just a treat ???? for your appetite but a FEAST fo...  -
Link Description  Unique Caribbean Food that makes your taste buds dance along with you. Why Wait? Reserve Now!  Fall in love with the Caribbean drinks, food, culture and LIVE MUSIC at Calabash Bistro. Come visit us!  -
Website Link  m.me  m.me  -
CTA  BOOK_TRAVEL  BOOK_TRAVEL  -
Text Word Count 249  246  -
Like 3  8  -

Calabash Bistro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Calabash Bistro Top 1 ads got 3 likes. Calabash Bistro uses a sentence with the finishing touch title: “Just Excuse the Incredible Taste”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Calabash Bistro shared 249 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Calabash Bistro should continue to optimize the ad content.

3.Calabash Bistro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2019-04-14-2019-04-23  2019-04-14-2019-04-23  -
Landing Page Link  https://www.messenger.com/login.php?next=https://www.messenger.com/t/124694074238436/?ref%3Dw5631839%26messaging_source%3Dsource%253Apages%253Amessage_shortlink  https://www.messenger.com/login.php?next=https://www.messenger.com/t/124694074238436/?ref%3Dw5631839%26messaging_source%3Dsource%253Apages%253Amessage_shortlink   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Calabash Bistro are successful.

Calabash Bistro Creative Analysis: 

Calabash Bistro placed a Image ad in 2019-04-14-2019-04-23, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Calabash Bistro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Calabash Bistro has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Calabash Bistro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-14-2019-04-23  2019-04-14-2019-04-23  -
During  10 days  10 days
Like  3  8  -
Share  0  0  -
Comment  0  0  -

Advertising effectiveness is a direct manifestation of advertising. Calabash Bistro ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Calabash Bistro, helping Calabash Bistro to grasp the ad data more clearly.