Top Ads on CakeSake

CakeSake Background Introduction:

CakeSake is an online bakery specialized in customized cakes and desserts.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

CakeSake has been advertising and marketing on Facebook for many years. And CakeSake has placed 12 of ads on the Facebook platform in the last month. In the past few years,CakeSake has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for CakeSake on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for CakeSake. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from CakeSake.

BigSpy

1.CakeSake Top 3 Ads Basic Understanding

   top1  top2  top3
Name  CakeSake  CakeSake  CakeSake
Page Categories  Cupcake Shop  Cupcake Shop  Cupcake Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

CakeSake Marketing Objectives Analysis: 

CakeSake has been operating in Cupcake Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. CakeSake best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.CakeSake Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from CakeSake's post  Photos from CakeSake's post CakeSake 
Ad Copy Text  Red Velvet Cake !! Cake type: Roses. Flavour: Red Velvet Cake with Cream Cheese Frosting Weight: 2...  Chocolate Velvet Cake!! Cake type: Golden Fairy. Flavour: Chocolate Velvet Cake with Chocolate Cre...  Like CakeSake page which is an online Bakery specialized in customized cakes and desserts.
Link Description  N/A  N/A  CakeSake is an online bakery specialized in customized cakes and desserts.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  MESSAGE_PAGE  MESSAGE_PAGE  LIKE_PAGE
Text Word Count 232  245  90
Like 47  52  122

CakeSake Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. CakeSake Top 1 ads got 47 likes. CakeSake uses a sentence with the finishing touch title: “Photos from CakeSake's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. CakeSake shared 232 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. CakeSake should continue to optimize the ad content.

3.CakeSake Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-04-13-2019-04-23  2019-04-15-2019-04-23  2019-03-29-2019-04-23
Landing Page Link  https://www.facebook.com/501831459921270/posts/1844695675634835/  https://www.facebook.com/501831459921270/posts/1844697152301354/   https://www.facebook.com/501831459921270/posts/1841819412589128/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by CakeSake are successful.

CakeSake Creative Analysis: 

CakeSake placed a Carousel ad in 2019-04-13-2019-04-23, and got 47 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.CakeSake Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  Bangladesh  Bangladesh
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

CakeSake has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.CakeSake Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-13-2019-04-23  2019-04-15-2019-04-23  2019-03-29-2019-04-23
During  11 days  9 days 26 days 
Like  47  52  122
Share  0  0  0
Comment  1  3  0

Advertising effectiveness is a direct manifestation of advertising. CakeSake ‘s Top 1 ad received 47 likes, 0 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for CakeSake, helping CakeSake to grasp the ad data more clearly.