Top Ads on Cake&Roll

Cake&Roll Background Introduction:

Cake and Roll, pasteles y postres con un rico sabor casero, decora tu mismo tu pastel favorito, prueba tambien cupcakes rellenos, cakeballs, pasticetas ...

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cake&Roll has been advertising and marketing on Facebook for many years. And Cake&Roll has placed 14 of ads on the Facebook platform in the last month. In the past few years,Cake&Roll has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cake&Roll on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cake&Roll. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cake&Roll.


1.Cake&Roll Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cake&Roll  Cake&Roll  Cake&Roll
Page Categories  Cupcake Shop  Ice Cream Shop  Cupcake Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cake&Roll Marketing Objectives Analysis: 

Cake&Roll has been operating in Cupcake Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cake&Roll best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cake&Roll Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Cake&Roll's post  Ice and Roll / Cake and Roll Photos from Cake&Roll's post 
Ad Copy Text  ¡Pasteleros! Se acerca el día de las madres, y les hemos preparado pasteles para darle un delicios...  DA KANN DER SOMMER KOMMEN: Das einzigartige Swirl-Ice gibt es schon bald in deiner Stadt. Jetzt like...  Pasteles de Unicornio... Cotizaciones y pedidos al 3151611 y WhatsApp 9933992759...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 484  135  83
Like 26  22  14

Cake&Roll Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cake&Roll Top 1 ads got 26 likes. Cake&Roll uses a sentence with the finishing touch title: “Photos from Cake&Roll's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cake&Roll shared 484 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cake&Roll should continue to optimize the ad content.

3.Cake&Roll Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2019-05-03-2019-05-06  2019-04-04-2019-04-24  2019-04-06-2019-04-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cake&Roll are successful.

Cake&Roll Creative Analysis: 

Cake&Roll placed a Carousel ad in 2019-05-03-2019-05-06, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cake&Roll Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Germany  Mexico
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cake&Roll has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cake&Roll Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-03-2019-05-06  2019-04-04-2019-04-24  2019-04-06-2019-04-22
During  4 days  21 days 17 days 
Like  26  22  14
Share  9  4  2
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Cake&Roll ‘s Top 1 ad received 26 likes, 9 shares, 4 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cake&Roll, helping Cake&Roll to grasp the ad data more clearly.